To: Magnatizer who wrote (11013 ) 12/5/1998 7:48:00 PM From: Sergio H Read Replies (3) | Respond to of 29382
David, thanks for the ADVH magnets. Amigos, OPERA UPDATE : Opera Aims to Fill Netscape Gap by Chris Oakes 12:15 p.m. 1.Dec.98.PST When America Online last week announced plans to acquire Netscape, some Web devotees wondered where the magic had gone. The browser that broke the mold, it seemed, had been swallowed up. On Tuesday, Opera Software reached out to those disaffected users with a new version of their upstart Opera Web browser. The latest release, Opera 3.5, includes new support for missing Web features, including Java, and support for advanced Web design features. "People are looking out for alternatives, and they will be looking to see what we have to offer," said Opera director of marketing Sandra Thorbjornsen. "They have heard that Opera offers speed -- they've read about it -- but they haven't gotten around to downloading it." When they do, Thorbjornsen promised, people will see there's something to the buzz. The software made a splash a year ago as a slimmer, customizable alternative to Netscape Communicator and Internet Explorer. It has remained something of a cult hit ever since. The new version lets users run Java applets such as scrolling stock tickers and news headlines. It also bolsters compliance with Cascading Style Sheets (CSS) -- a technology that developers use to unify the appearance of multiple Web pages. The new version also offers "offline" viewing of previously downloaded Web pages, customization of the browser's toolbar controls, and the ability to upload files to Web sites. A new "Turbo Mode" also optimizes the browser for no-frills, faster browsing. "The things most of our users have been asking for is CSS and Java," said Opera CEO Jon von Tetzchner. Opera's Java support comes through the Sun Java plug-in. Users will have to download and install the add-on separately, however. Tetzchener said that Opera 3.5 supports the features of CSS better than any other browser but admitted that the browser does not yet fully meet the specification. Support for key Web standards like CSS is important for Web developers who want to build sites that can be displayed properly in any browser. Developers love the Opera browser because it supports many standards. But they also know that consumers haven't yet embraced the upstart as much as Internet Explorer or Communicator. For that to happen, Opera needs to gear up in the marketing department. "One of the things holding them back is they don't have the marketing clout," said Glenn Davis, member of the Web Standards Project. "They have to make some alliances and get some marketing muscle behind them." The company has acknowledged the challenge of marketing a browser with its limited resources and focuses on partnering with Internet service providers (ISPs) for distribution. Davis said that if a browser company is to challenge Internet Explorer or Netscape, it must to target consumers just arriving on the Web. "Opera doesn't have anything that consumers care about yet," he said.