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To: Roads End who wrote (11193)12/5/1998 2:56:00 PM
From: Thomas C. Donald  Read Replies (1) | Respond to of 93625
 
Rambus rival will broaden memory-IC options

Despite Intel Corp.'s well-orchestrated campaign to guide OEMs toward a single next-generation memory architecture, a group of component suppliers last week made it clear that Direct Rambus DRAM won't be the only debutante at next year's coming-out party.

Forging a path parallel to the one blazed by Intel and its architectural partner, Rambus Inc., nearly a dozen DRAM vendors said they will ramp double-data-rate SDRAM into volume production in 1999, giving OEMs a competitive high-bandwidth memory alternative.

The manufacturers, all of which also happen to be Direct RDRAM licensees, will bring DDR into volume production at about the same time that Rambus memory is scheduled to penetrate the upper reaches of the PC market.

"This was an effort to prove to people that the DRAM industry can get together and agree on a common spec," said Jim Sogas, director of DRAM marketing at Hitachi Semiconductor (America) Inc., Brisbane, Calif. "We expect DDR to go from near-invisible to the forefront of people's thinking in the next six months or so."

techweb.com