Everything4Less Takes America's Favorite TV Moms on Major Media Tour
Shirley Jones, Florence Henderson, Marion Ross Tell America Their Holiday Shopping Secret: Everything4Less
LOS ANGELES, Dec. 7 /PRNewswire/ -- National Media Corporation (NYSE: NM - news) announced that it is escalating its advertising campaign for Everything4Less® starting today with a major media tour on NBC, CBS, ABC, Fox, WB and UPN networks and affiliates featuring ''America's favorite TV moms'' -- Shirley Jones (''The Partridge Family''), Florence Henderson (''The Brady Bunch''), and Marion Ross (''Happy Days'').
National Media kicked off the Everything4Less national television advertising campaign on Thanksgiving weekend over national television cable networks at the same time it debuted its new Website (www.Everything4Less.com or, simply, www.E4L.com). National Media anticipates that, as early as January 1, 1999, it will be able to insert and distribute the Everything4Less commercials within all of the 2,000 half-hours of infomercials that it broadcasts nationwide each week, reaching every television household in the United State. The ''Moms'' personal TV tour escalates the campaign by taking the Everything4Less message to network, local news, and talk programming. Additionally, the TV moms have a special holiday gift for all American viewers who see them -- a three month gift membership in the Everything4Less service. Now everyone can enjoy guaranteed low prices this holiday season.
Everything4Less is an electronic commerce/Internet and catalog-based membership shopping service powered by netMarket, which offers online shoppers more than 800,000 products at guaranteed low prices, including hundreds of major brands with extended warranties. In addition to joining and ordering via the Internet, shoppers can join Everything4Less by using a toll-free telephone number (e.g., 888-E4L-4428).
Stephen C. Lehman, Chairman and CEO of National Media Corporation said, ''We are proud of our 'TV moms' and pleased that they will tell the Everything4Less story to millions of television viewers throughout the country. We believe that Everything4Less is the most convenient way to shop during the holiday season. Between our personal shoppers who are available over a toll-free telephone number and the ease of comparing prices through our online service, Everything4Less is going to make a lot of moms, dads, and kids happy this holiday season.''
''Everything4Less really fits into the spirit of the season'', continued Mr. Lehman. ''Because our revenues are based on membership fees rather than on the price of the products we sell, we are in the same position as our members -- we want them to have the absolute lowest prices possible.''
National Media Corporation (NYSE: NM - news) is the world's largest publicly held direct response television company and is an innovative leader in the growing world of electronic commerce. It broadcasts more than 3,000 half-hours of programming each week throughout the world, reaches 100 percent of television homes in the United States, and brings its programming to more than 370 million television households in more than 70 countries worldwide.
The Private Securities Litigation Reform Act of 1995 provides a ''safe harbor'' for forward-looking statements. Certain information included in this press release (as well as information included in oral statements or other written statements made or to be made by the Company) contains statements that are forward-looking, such as statements relating to anticipated future revenues of the Company and success of current product offerings. Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future and, accordingly, such results may differ materially from those expressed in any forward-looking statements made by or on behalf of the Company. For a description of additional risks and uncertainties, please refer to the Company's filings with the Securities and Exchange Commissions, including Forms 10-K and 10-Q.
Everything4Less Media Tour
December 7, 1998 (live or taped in person)
The View, with Barbara Walters (ABC-TV). The Moms will surprise guest host Meredith Viera on this popular, ABC network morning talk show.
MSNBC. The Moms will appear on ''NBC News Today in America'' on this Microsoft/NBC Cable channel.
December 8, 1998 (live, in person)
Howie Mandel Show. The Moms pay a visit to nationally-syndicated Howie Mandel.
KTLA-TV, Los Angeles. Kurt, the Cyber Guy, learns about Everything4Less from the Moms.
December 8, 1998
(live via satellite and live, on tape, via satellite)
* "Fox News Edge" Broadcast by Fox affiliates.
* Fox News Channel The Moms will appear on nationally
syndicated Fox and Friends. (7a-9a ET)
* KSAZ-TV, Phoenix Appearance on "Arizona Morning" (Fox)
* WHKY-TV, Charlotte 5:30pm and 10pm newscasts
* KSHB-TV, Kansas City "Kansas City Today" (NBC)
* WPXI-TV, Pittsburgh "Cullen on Cable" (ABC)
* KTSB-TV, Minneapolis "Morning show (ABC)
* WMAQ-TV, Chicago 4pm newscast (NBC)
* KRON-TV/"Bay TV", San Francisco "Bay TV Morning" (NBC and cable)
* KPTV-TV, Portland "Good Day, Oregon" (UPN)
* KMAX-TV, Sacramento "Good Day, Sacramento" (UPN)
* KUSI-TV, San Diego Morning Show
* NBC-TV, National National Entertainment news for NBC
affiliates with Mike Wilbur
* WSVN-TV, Miami "Deco Drive" (Fox)
* KXII-TV, Dallas Noon news (CBS)
* KUSA-TV, Denver 4pm newscast (NBC)
SOURCE: National Media Corporation
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