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To: H James Morris who wrote (29143)12/6/1998 11:54:00 PM
From: IceShark  Read Replies (2) | Respond to of 164684
 
HJ, I don't trust any of the marketing "studies" at this point in time. Internut users are a strange breed. On one hand they are idiots that have a challenge in tying their shoes - a justification for AOL's subscriber rise - and on the other hand they are computer savvy, propeller heads that, among other things, are so cheap that they scour the planet to save a nickel.

And I would start to question my beliefs if Business Week told me the world was round. -g-

regards, Ice



To: H James Morris who wrote (29143)12/7/1998 9:39:00 PM
From: Victor Lazlo  Respond to of 164684
 
<< Despite its well-known name and huge online marketing campaign, only 37% of Internet users recognized the brand without prompting, vs. 50% that knew Amazon, according to Intelliquest Information Group.>>

A repeat customer causes more in net $ loss for Amazon than does a new, first-time customer. The fact that repeat business is growing, is, for amzn, ironically, an ominous sign.


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