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To: Slumdog who wrote (15937)12/7/1998 2:22:00 AM
From: HG  Respond to of 27307
 
Taylor, Welcome to the thread....I'd like to jump in to emphasize that a great part of YHOOs marketing success can be attributed to its ability in understanding consumer behaviour, and steps it takes to shape behaviour of those new to ecommerce. Even though the business model of e-bay may seem superior to some, YHOO mgmt has its own views on the subject.

The present generation of e-tailing individuals (nerds ?) creates opportunities for their kids and other members of their family. If YHOO can capture the goodwill of even one member per family, you can compute the sum total.

I also believe that the shipping industry would have taken into account the internet revolution, but agree with you, since this year is the first of its kind, in terms of etail traffic. However, I think every etailing individual would have taken that into account when placing his/her order thru the net.

In the end, not much can be done about people who prefer human contact or the physical feel of the commodity to be purchased, but for the rest, it is a necessity long overdue (retail purchases can be termed as luxuries very soon !). After all, how many choose to visit the banks instead of using the phone and/or internet banking....?

JMHO