Victoria's Secret now online. IBI should be a good play.
Monday December 7, 8:26 am Eastern Time
Company Press Release
SOURCE: Intimate Brands, Inc.
Victoria's Secret Announces Launch of New Web Site
-- "Finally, Something Worthwhile on the Web!" --
COLUMBUS, Ohio, Dec. 7 /PRNewswire/ -- Victoria's Secret and its parent company, Intimate Brands, Inc. (NYSE: IBI - news), today announced the launch of the ultimate in on-line shopping -- VictoriasSecret.com. Combining its romance and luxury with the latest in technology, Victoria's Secret will sell lingerie, sleepwear and robes, bath and fragrance items and hosiery on the Internet, as well as give visitors an unprecedented opportunity to go behind- the-scenes with the world's most famous lingerie company and its supermodels.
VictoriasSecret.com will give current Victoria's Secret clients, as well as newcomers, an exciting entrance into the world of Victoria's Secret by bringing interactive shopping together with access to never-before-seen footage of commercials, photo shoots and the legendary fashion show. Not only can visitors purchase the lingerie they love, but can also learn about some of the world's most beautiful and in-demand models. In addition, clients will be able to view Victoria's Secret television commercials, register to receive invitations to Victoria's Secret events, and may request a copy of Victoria's Secret's famous catalogue.
The new site will benefit from the overlap of Victoria's Secret's target customers and one of the largest group of Internet users; men and women between the ages of 18 and 39. International shoppers are also predicted to be heavy site users.
Partnered with IBM, VictoriasSecret.com will utilize the most advanced technology available to insure security and speedy access for the millions of anticipated browsers and shoppers. Customers will also benefit from the speedy and efficient methods of distribution already in place from the well- known catalogue. Initially the site will offer Victoria's Secret's most glamourous lingerie collections, signature fine fragrances, bath collections and special Holiday Dream Gifts.
Commenting on the site's new launch, Dan Finkelman, Senior Vice President of Brand and Business Planning, said, ''The Victoria's Secret Web site is an incredibly exciting event for us and for the millions of loyal clients who can not get enough information about our products, supermodels, and fashion events. In addition to everyday shopping, the site will be a natural destination around Valentine's Day, Mother's Day and other key special occasions, and will be especially helpful to men looking for an easy way to buy gifts. The site's ease of access to all customers, men and women around the world, will serve to strengthen brand awareness and increase catalogue purchases and store traffic.''
Site areas include:
Bra Salon: The quest for the perfect bra ends here! The client can find her ideal bra size and then have a custom bra wardrobe built especially for her.
Glam Lounge: Special behind-the-scenes footage and interviews from the Victoria's Secret runway show, commercials, and photo shoots. Plus, continually updated Victoria's Secret news including upcoming events, special product launches, model appearances and new product information.
Fantasy Gifts: A showcase of this year's Christmas ''Dreams and Fantasies'' gifts including the spectacular jeweled $5 million Dream Angel bra and the custom-made 1998 Lamborghini Diablo ''VS'', plus other Victoria's Secret favorites for Christmas, including gift certificates, silk sleepwear and plush terry robes.
Visitors can become members by registering at Glam Lounge. Members will receive exciting benefits, such as the ability to leave a full shopping bag for up to two days, return to the site and finish shopping. Other benefits will include e-mail notices about special events and sales.
Intimate Brands, Inc. (NYSE: IBI - news), including the Victoria's Secret and Bath & Body Works brands, is the leading specialty retailer of intimate apparel, beauty and personal care products. The Victoria's Secret Brand has 812 specialty stores, the world-famous Victoria's Secret Catalogue and on-line shopping at www.VictoriasSecret.com. Bath & Body Works has 1,044 specialty stores. Intimate Brands' total 1997 sales were $3.6 billion.
SOURCE: Intimate Brands, Inc.
|
