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To: IceShark who wrote (29210)	12/7/1998 12:21:00 PM
From: Barnhart	Read Replies (2) \| Respond to of 164684

Microsoft names Barnesandnoble.com MSN Premier Bookseller Brian

To: IceShark who wrote (29210)	12/8/1998 9:20:00 AM
From: Glenn D. Rudolph	Respond to of 164684

We are in a new age and I'm to old to keep up HJ, Add me to that list .... lets see: "We're trying to equate Beyond.com with software. The advertising is very important to build that branding,'' said Chief Executive Mark Breier. So, to achieve this goal they change their name from Software.net to Beyond.com? I dunno ..... guess I give up. IS and James, I believe I understand now. Had the name Software.net remained, there woud be no need for the huge advertisng budget for branding. They changed to Beyond.com so that they could have an excuse to spend millions building brand awareness for software. This will increase losses, add to free press releases and increase the price of the stock. Glenn