Cyberian Outpost Forms Strategic Partnership With Scandinavia Online -SOL-
Tuesday December 8, 8:07 am Eastern Time
Company Press Release
Expands International Retailing Presence Across Sweden, Norway and Denmark - Three of the World's Most Wired Countries
KENT, Conn.--(BUSINESS WIRE)--Dec. 8, 1998-- Cyberian Outpost, Inc. (http://www.outpost.com), a leading global Internet-only retailer of computer hardware, software and peripheral products, today announced an exclusive partnership with Scandinavia Online (SOL), the leading pan-Nordic online service owned by the largest internet service providers (ISP's) and media companies in Sweden, Norway and Denmark.
Marking Cyberian Outpost's continuing expansion in the global marketplace, the agreement is the latest in a string of recent international partnerships that includes: StarMedia, a leading Spanish and Portuguese language online network focused on Latin America, and the German-based Lycos-Bertelsmann that maintains eight country-specific Web sites in Europe. Scandinavia currently represents more than 20% of the European Internet population.
''The agreement is another important step as we strive to become the destination the world logs onto when it needs computer-related products,'' said Darryl Peck, President and CEO of Cyberian Outpost. ''Sweden, Denmark and Norway represent three of the most wired countries in the world, and providing their populations with easy access to our wide array of computer products will enable us to reach new customers and to build our brand internationally.''
Under the terms of the agreement, Cyberian Outpost will be the exclusive computer hardware, software and peripheral retailer for SOL on each of its country-specific sites. SOL, the dominant portal in Sweden and Norway, reaches more than 40% of the Internet population in those countries. SOL is jointly owned by: Telia, the largest Nordic telecommunications company and Sweden's leading internet service provider; Schibsted, the leading media group in Norway; and Telenor, the largest telecommunications company and leading internet service provider in Norway.
SOL will provide Cyberian Outpost with banners buttons and text links within several sections of each country's SOL home page, search engine page, games channel and computing channel. SOL is planning to launch a Finnish Web site in the coming months, and the agreement will extend to Finland as soon as SOL's Finnish web site has been established.
During the course of the one-year agreement, Cyberian Outpost will receive a guaranteed minimum number of impressions from SOL. In return, Cyberian Outpost will pay monthly fees to Scandinavia Online.
The agreement with SOL means that Outpost.com, which is already translated into nine languages, will soon be translated into three additional languages: Swedish, Norwegian, and Danish. To serve its global customers, Outpost.com offers a foreign currency into U.S. Dollar calculator, as well as worldwide shipping capabilities. Cyberian Outpost can deliver in-stock products to its European customers in 48 hours.
About Cyberian Outpost
A leader in global e-commerce since 1995, Cyberian Outpost (NASDAQ: COOL - news) operates an Internet-only store for computer products from its Web site outpost.com, 24 hours a day, seven days a week. Cyberian Outpost provides consumers and small office purchasers of computer products superior selection, quick and easy search capabilities, and product information on over 140,000 hardware, software, and peripheral products at competitive prices. With a safe and secure credit card payment system, fast and direct international shipping, Cyberian Outpost offers exceptional value and service to its customers worldwide.
This release may contain forward-looking statements that are subject to certain risks and uncertainties, including statements regarding the expected benefits of the Company's international expansion. Such statements are based on management's current expectations and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements, especially when measured on a quarterly basis. The Company cautions investors that there can be no assurance that actual results or business conditions will not differ materially from those projected or suggested in such forward-looking statements as a result of various factors, including, but not limited to, the following: continued consumer acceptance of e-commerce, the Company's early stage of development, technological uncertainty and product development risks, uncertainty of additional funding, reliance on research collaborations, competition, the Company's ability to protect it patents and proprietary rights and uncertainties relating to commercialization rights.
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