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To: Stoctrash who wrote (37693)	12/8/1998 1:36:00 PM
From: BillyG	Read Replies (1) \| Respond to of 50808

Atmel partners with video house ebns.com By Crista Souza Electronic Buyers' News (12/07/98, 06:57:57 PM EDT) SAN JOSE, Calif. -- Atmel Corp. has formed a non-exclusive partnership with A.P.K. Engineering, a design firm that specializes in video processing products. A.P.K., based in Agoura Hills, Calif., provides consulting services for systems, ASIC, FPGA and PCB design, with customers in video, computer, telecommunication and instrumentation segments. The design center will support Atmel's AT40K family of SRAM-based FPGAs, providing design flow and technical support, and intellectual property (IP) development and integration for Atmel's FPGA customers. A.P.K. will provide insight to Atmel for FPGA product planning and system-level integration products where Atmel's FPGAs are embedded with microcontrollers, DSP, nonvolatile memory and ASIC, said Joel Rosenberg, FPGA marketing director for San Jose-based Atmel. The deal is part of a strategy Atmel began last spring to establish a network of FPGA design centers around the world, in order to increase FPGA design wins and enable customers to more fully exploit the designs they acquire, according to the company. Atmel has forged similar working agreements with England's CRL Ltd. and QuestMark Design Services of Boulder, Colo.