This one is starting to go on the news, any thoughts?
(BSNS WIRE) MyFamily.com Offers SkyMall Shopping Online; SkyMall Shopper
MyFamily.com Offers SkyMall Shopping Online; SkyMall Shoppers Receive Family
Web Site With Order
Business Editors/Technology Writers
OREM, Utah and PHOENIX, Arizona--(BUSINESS WIRE)--Dec. 8,
1998--MyFamily.com, which offers the Internet's first free, private
family Web sites, and SkyMall, Inc. (NASDAQ: SKYM), provider of the
popular in-flight shopping service, today announced MyFamily.com
(www.myfamily.com) now hosts an online version of the SkyMall catalog
(www.skymall.com) for its members. In addition, beginning January 1,
1999, SkyMall shoppers will have the opportunity to receive a free
personalized family Web site at MyFamily.com while placing an order.
MyFamily.com is an affiliate Web site to Ancestry.com
(www.ancestry.com), the parent company and premier genealogy and
ancestry research Web site. Ancestry.com currently receives
approximately one million unique hits per month and will soon host
banner advertisements to promote the MyFamily.com site. In a recent
survey, up to 65 percent of Ancestry.com visitors responding expressed
an interest in a private family Web site such as MyFamily.com.
"Our goal at MyFamily.com is to help families use technology to
bridge the distance between their various members," said Curt D.
Allen, chief executive officer of MyFamily.com. "Sending and receiving
gifts is an important family tradition made easier by the addition of
the SkyMall catalog to MyFamily.com. The breadth and quality of the
SkyMall catalog merchandise, coupled with the MyFamily.com gift
registry, gives our customers a simple, welcome way to remember those
they love, regardless of where they live."
The MyFamily.com service is the first to offer families and other
close-knit groups a free, private place to share and distribute family
information on the Web. The personalized MyFamily.com Web sites are
accessible only to invited visitors and provide ways for families to
securely share news and photos as well as audio and video clips. A
multi-user calendar on each MyFamily.com Web site helps track family
events, and an e-mail reminder service helps people remember important
family dates. The MyFamily.com gift registry allows family members to
record their personal interests and gift preferences.
"We are excited to be a part of the roll-out of MyFamily.com and
to offer its members quality, unique gifts from the nation's leading
merchants," said Robert M. Worsley, president and chief executive
officer of SkyMall. "MyFamily.com is providing families a new way to
stay in touch, while at the same time capitalizing on a powerful
marketing opportunity. We believe partnering with MyFamily.com and
providing gifts through their gift registry and event calendar are
excellent ways to expand distribution of SkyMall's shopping programs."
About MyFamily.com
Founded in early 1998, MyFamily.com was the first Web service to
specifically target families by providing them with their own free,
secure Web sites. MyFamily.com spent most of 1998 conducting product
testing and will soon roll out its service to a general Internet
audience. The company's relationship with SkyMall, Inc. is the first
of many partnerships that the company intends to announce over the
next several months. Each partnership will complement MyFamily.com's
existing core services including e-mail, calendaring, photo, audio and
video storage, gift registration, reminder service, instant messaging,
threaded message boards and online content from family-friendly
publishers.
Privately held, MyFamily.com is headquartered in Orem, Utah. For
more information, visit MyFamily.com on the Web at www.myfamily.com.
About SkyMall, Inc.
SkyMall(R), the largest in-flight catalog company in the United
States, makes high-quality products and services available to more
than 400 million airline passengers per year and, through Internet
alliances, to millions more through online shopping at
www.skymall.com. The Company markets and sells premium merchandise
from participating merchants, including major catalog companies and
specialty retailers. SkyMall's in-flight catalog program and
electronic commerce initiatives are being leveraged through
international expansion and incentive programs aimed at broadening the
Company's product lines and expanding its customer base. Through its
subsidiary, Durham & Company, SkyMall offers high-quality logo
merchandise and recognition jewelry to corporate America and other
organizations. For further information and prior press releases,
please visit SkyMall's Web site at www.skymall.com.
This news release includes statements that may constitute
forward-looking statements made pursuant to the safe harbor provisions
of the Private Securities Litigation Reform Act of 1995. This
information may involve risks and uncertainties that could cause
actual results to differ materially from the forward-looking
statements. Factors that would cause or contribute to such differences
include, but are not limited to, those factors detailed by SkyMall,
Inc. in its filings with the Securities and Exchange Commission.
--30--md/na*
CONTACT: Michelle Suzuki
Public Relations Manager
Ancestry, Inc.
801-426-3548
msuzuki@ancestry-inc.com
or
Robert M. Worsley
President and Chief Executive Officer
SkyMall, Inc.
(602) 528-8620
or
Robert J. Digan
Chief Financial Officer
SkyMall, Inc.
(602) 528-8638
or
Marti A. Benfield
Investor Relations Manager
SkyMall, Inc.
(602) 528-3233
ir@skymall.com
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