To: Glenn D. Rudolph who wrote (29323 ) 12/8/1998 6:35:00 PM From: Glenn D. Rudolph Respond to of 164684
************************************************ NetRatings ONLINE OBSERVER(tm) REPORT December 4, 1998 ************************************************ The data in this weekly report is derived from the Online Observer Service which is available to subscribers at netratings.com. Your questions and comments are encouraged. If you have specific questions about a site's demographics and Web activity or a banner advertising campaign, call or send an e-mail to the editor: Sally Blodgett, (408) 941-2932, sblodgett@netratings.com. If you'd like to find out more about our subscriber service, please contact Bob Hooven at (408) 941-2902. EDITOR'S NOTE: If you don't want to receive the ONLINE OBSERVER REPORT, reply to sender and type UNSUBSCRIBE and you'll be removed from the distribution list. Copyright (C) 1998 NetRatings(tm), Inc. All rights reserved: NetRatings, Inc. All rights reserved. Reproduce and distribute freely as long as source is cited. IN THIS WEEK'S ISSUE: This report contains Web usage statistics for the weeks of: November 15 and November 22, 1998 - Holiday Advertisers - Internet Performance Data from Keynote Systems - Top Ten Weekly Ad Banners - Top Ten Weekly Properties - Web Average Usage Stats -------------------------------------------------------------------- >>HOLIDAY ADVERTISERS Internet and traditional advertisers, making the most of the holiday season by shopping pitches to surfers this week, include: Spree.com, Audio Book Club, Godiva, the Gap, Macy's, Barnes & Nobles, Music Boulevard, CD World, MSN Shopping Network, Fragrance Counter, Compaq, E-toys, Toys R Us and Amazon.com. >>INTRODUCING KEYNOTE'S SITE PERFORMANCE DATA >From time to time, the Online Observer Report will include highlights from Keynote System's weekly analysis of Internet performance for E-Commerce sites. OVERALL DAY-TO-DAY PERFORMANCE FOR THE WEEK OF NOVEMBER 23 -27, 1998 There was some variation in day-to-day performance during the week, with Monday being the worst day and Thursday the best. The daily performance indexes* were: Monday 11.94 Tuesday 10.64 Wednesday 10.35 Thursday 5.78 (Thanksgiving Holiday) Friday 6.05 (Thanksgiving Holiday) *Index numbers represent average time in seconds required to access and download the web site's home page during business hours. There continues to be significant variation in Internet performance by geographic location. For the 27 major metropolitan areas in the United States in which Keynote measured Internet performance last week, the three worst were: Phoenix 38.73 Columbus 14.92 Tampa 13.11 and the three best were: Kansas City 5.72 Pittsburgh 5.40 Boston 5.33 Measured performance depends not only on geographic location but on other factors such as backbone connectivity and network infrastructure at each measurement location. For more information about Keynote, visit their web site at: keynote.com. >>TOP 10 AD BANNERS VIEWED*: Top Banners ranked according to unique audience are cited from BannerTrack(tm), NetRatings' syndicated ad research service. To view actual banner for the week, go to:205.158.134.230 WEEK OF NOV. 22-28, 1998: The average Web user viewed 106.68 banners and clicked on .57 banners for a .54% click rate. 1. CatalogLink: Cataloglink transforms your den into holiday shopping headquarters. 2. CatalogLink: Holiday Alert: hundreds of FREE catalogs! 3. CBS.com: win a trip to Dave's New York!Get tickets to the late show, enter now to win! 4. Bonzi Software: Speed Boost Speed Up Your Internet Connection 5. CatalogLink: Free Catalogs! 6. Autoweb.com: Buy it Sell it 7. Travelocity: You, the strip, and $1,000 cash! 8. Capital One: Visa Platinum Miles One Card Earn Free Travel on any Airline No Black Out Dates 9.9% Fixed APR 9. Bonzi Software: Warning Your Internet Connection Is Not Optimized. Download InternetBOOST '98 Now! 10. Capital One: Visa Platinum Miles One Card Earn Free Travel on any Airline No Black Out Dates 9.9% Fixed APR WEEK OF NOV. 15-21: During this week, the average Web user viewed 123.85 banners and clicked on .74 banners for a .60% click rate. 1. CatalogLink: Free Catalogs! 2. CBS.com: win a trip to Dave's New York! Get tickets to the late show, enter now to win! 3. Hotmail: Free Email 4. Autoweb.com: Buy it Sell it 5. Bonzi Software: Speed Boost Speed Up Your Internet Connection 6. At Hand: Local information at your fingertips. 7. CatalogLink: It's a whole new fashion. Don't fall behind. 8. LinkExchange: Have a web page? Wanna promote it for free? 9. CatalogLink: Holiday Alert: Hundreds of FREE catalogs. 10. LinkExchange: Have a web page? Wanna promote it for free? *House ad banners which run predominantly on the advertiser's home site (90% of impressions or more) are not included in our banner rankings or advertising analysis. >>TOP TEN WEB PROPERTIES- Here are the top 10 Web properties ranked by unique audience, as reported by NetRatings Inc. A property is defined as a consolidation of multiple domains and URLs associated with a property. WEEK OF NOV. 22-28, 1998 Property Reach Pages per person1. Yahoo 39.92% 64 2. MSN/Hotmail/MSNBC 38.70% 49 3. AOL Sites 34.84% 14 4. Lycos/Tripod/WhoWhere 32.18% 15 5. Microsoft 30.99% 16 6. Netscape 30.17% 31 7. The Excite Network 23.57% 29 8. GeoCities 23.29% 21 9. The Walt Disney Company Online 14.30% 20 10. Infoseek 13.08% 18 WEEK OF NOV. 15-21, 1998 Property Reach Pages per person 1. Yahoo 40.04% 72 2. MSN/Hotmail/MSNBC 39.26% 56 3. AOL Sites 35.91% 12 4. Microsoft 34.51% 18 5. Lycos/Tripod/WhoWhere/Wired 33.12% 17 6. Netscape 30.84% 32 7. GeoCities 23.20% 23 8. The Excite Network 22.61% 26 9. The Walt Disney Company Online 15.52% 18 10. Infoseek 14.57% 16 >>QUICK LOOKS - USAGE STATISTICS Statistics below represent average activity for a Web user during the designated weekly period. WEEK OF NOV. 22-28, 1998 Page Views per week 326 Time Spent per week 5:24:36 Number of sessions per week 9 Pages visited per surfing session 37 Time spent during session 36:04 Duration of a page viewed 00:58 Banners viewed 106.68 Banners clicked on .57 WEEK OF NOV. 15-21, 1998 Page Views per week 355 Time Spent per week 6:01:20 Number of sessions per week 10 Pages visited per surfing session 36 Time spent during session 36:08 Duration of a page viewed 01:00 Banners viewed 123.85 Banners clicked on .74 WRITENOW EDITORIAL SERVICE - Do you ever find yourself on deadline and needing information about a site's reach, demographics, or unique audience size? Or need data about an ad banner campaign? Just call our WriteNow Hotline at (408) 941-2929 or send an e-mail to writenow@netratings.com. You will receive a response within two hours. For more information about NetRatings, go to netratings.com ------------------------------------------------ *NetRatings tracks America Online Web usage only but does not track Web usage of the AOL members who use AOL's 16-bit integrated browser." Rankings are based on measurement of World Wide Web activity by a representative panel of over 4,000 Internet users 18 years and older who access the Web from home.