To: Scrapps who wrote (25979 ) 12/9/1998 9:49:00 AM From: Moonray Read Replies (1) | Respond to of 45548
Sage Research Announces Networking Equipment Brand Preferences; Most Organizations Have Standardized Brands BW - 09:04 a.m. Dec 09, 1998 Eastern NATICK, Mass.--(BUSINESS WIRE)--Dec. 9, 1998-- A survey of nearly 600 networking professionals, conducted by Sage Research, Inc., finds that most organizations have standardized brands of networking equipment. Based on US organizations, 81% currently purchase networking equipment from either a single or a small number of standardized brands. Rather than purchasing networking equipment from the vendor with the best available product, many organizations are purchasing from a limited number of standardized vendors. In other words, most organizations are brand-based buyers and have strong brand preferences. "While this bodes well for dominant brands such as 3Com and Cisco," notes Jared Huizenga, Sage's LAN analyst, "the challenge is for the second tier players and start-ups. They will be battling each other to become standardized brands--as well as to control the 19% of organizations that are not brand-based buyers." "The days of products being chosen strictly on their technical merit are over," notes Katheryn Korostoff, Sage's president. "Today's network managers buy based on brand first, and technology second. So even if you have a technically superior product, that doesn't necessarily mean it will become the market share leader." These results are available, along with other brand related data, in Sage's latest LAN Trends annual service report, "Brand-based Buying: Analysis of Networking Equipment Purchase Behavior." For more information, please contact Sage Research at (508)655-5400 or by email at cathyl@sageresearch.com. About Sage Research Sage Research specializes in market research for the networking, computer, and software industries, and uses a uniquely rigorous methodology for gathering brand share and other types of data. Sage Research's LAN Trends Market Metrics is a comprehensive annual service which provides monthly quantitative and qualitative research to subscribers. Individual quantitative reports are also available to non-subscribers for $2,500 per report. Copyright 1998, Business Wire o~~~ O