To: Lee who wrote (84379 ) 12/9/1998 3:53:00 PM From: Mohan Marette Read Replies (1) | Respond to of 176387
Online sales soaring amid light traffic at malls Lee: This just crossed the wires. =========================================================biz.yahoo.com Wednesday December 9, 3:32 pm Eastern Time NEW YORK, Dec 9 (Reuters) - As some shopping malls blame light crowds of holiday shoppers on unseasonably warm weather, they might want to pay close attention to a small, but rapidly growing competitor--online retailers. Industry experts expect online retailing to triple this holiday season to approximately $3.5 billion. Still, retailing analysts say online shopping remains a small portion of retailing, considering that Wal-Mart Stores Inc. (NYSE:WMT - news) alone is on track for more than $120 billion in sales for its year ending January 1999. Promises of sharply higher online sales have propelled Internet-related stocks to stratospheric heights, despite the fact that some have not made any money yet. Wal-Mart and many traditional retailers are moving into cyber-commerce -- a move that could quickly add to Internet sales totals. Among hot retailing Web sites, Computershopper.com, the electronic commerce channel of Ziff-Davis' (NYSE:ZD - news) ZDNet Web site (http://www.zdnet.com/computershopper)), said on Wednesday that Nov. 30 was its busiest shopping day ever, generating $1.3 million in orders. ZDNet is anticipating the busiest online holiday season ever for all Web vendors. Traffic for its channel on Nov. 30, was up 25 percent over the average daily traffic of any other day in November. The e-commerce arm of the diversified media company said orders for November totaled over $27 million, a 7 percent increase over October's orders. Compared to Nov. 1997, orders and traffic for this November were up over 203 percent and 143 percent respectively. Other online retailers also witnessed a pickup in sales over the post-Thanksgiving weekend. Beyond.com (Nasdaq:BYND - news), an online software store, said its Web site sales rose 700 percent during that weekend. PC Flowers and Gifts, partly owned by direct marketer Fingerhut Cos. Inc. (NYSE:FHT - news), meanwhile saw sales rise 50 to 60 percent from the same period last year. InternetTrak, which conducts Internet surveys, said in a recent survey that U.S. adults are most likely to purchase music, books, clothing, children items including games and toys and personal computer products online. ''This is a testimonial to the power of today's Internet economy,'' says Al DiGuido, executive vice president and group publisher of ZD's Computer Shopper. According to a ZDNet survey, 68 million U.S. adults used the Web during the past three months and 6.4 million of them plan to do some of their holiday shopping online. On the heels of ''six figures range'' sales just one week after launching its own Internet site, retailer Big Entertainment said earlier this month it will sell off its 15 mall stores and market its Hollywood and entertainment-related products over the Internet. --------------------------------------------------------------------------------