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Technology Stocks : Broadcast.com (Acquired by Yahoo) -- Ignore unavailable to you. Want to Upgrade?

To: SouthFloridaGuy who wrote (294)	12/9/1998 4:20:00 PM
From: Beltropolis Boy	Read Replies (1) \| Respond to of 1260

via today's squawk box ... the multimedia-enabled can catch the aud & vid here too. for the record, i have no position. mktnews.nasdaq.com\\www\nasdaq\news\msnbc\1998\12\9\NASDAQ_0940_16802.htm&usymbol=BCST&logo=True&companyname=Broadcast%2Ecom+inc%2E ----- broadcast.com (BCST) CEO Todd Wagner describes the company's alliance with Nasdaq CNBC - SQUAWK BOX DECEMBER 9, 1998 ABSTRACT: Wagner says Nasdaq is endorsing broadcast.com's technology as a communications tool for companies. Wagner names broadcast.com's ability to handle large audiences as the differentiating characteristic for the company. Mark: Investors all over have been logging on to broadcast.com since its public debut, when shares jumped from 18 to as high as 74. Yesterday shares closed up over a point at 54 3/4. Joining us now from Dallas to tell us more about the deal is Todd Wagner, CEO at broadcast.com. Thanks a lot for being with us. Thank you, good morning. Mark: This Nasdaq deal, whose idea was it? Well, it was a combination, clearly, of the desire of Nasdaq to offer an additional service to its customers. And obviously part of broadcast.com's mission to make it so that there's equal dissemination of information to the public. Mark: Within the next two to three years how big can Internet broadcasting, which is kind of a contradiction in terms, how big can Internet broadcasting become? Use as a comparison one of the major television networks, which can reach up to 100 million people at a time, how big can Internet broadcasting get? We think it's an enormous market because it's not constrained by just a consumer media market. Also has the potential of the business to business market, which we're beginning to see today, being exploited. That's part of why we're so excited about this announcement. It's a watershed event, if you will, because it's all of a sudden Nasdaq endorsing this as a communications tool for companies to use. Mark: But I guess my point is, you're talking about a network, which reaches little niches, I guess an infinite number of niches rather than a mass medium. The important thing to remember about the Internet and Internet broadcasting, it's very much a mile wide. The potential of the Internet is that you have unlimited amounts of channels. It's not whether there's three or 50 channels, this is a medium where we can have 5,000, 50,000 channels, unlimited amounts of channels so that in essence, the individual decides what content they're interested in and they can access it. Mark: Which means tons of competition, razor thin margins, how do you make money? The key here is, our ability to go after these markets simultaneously. We leverage the traffic, which we have to our site, we leverage our network infrastructure and go after both the consumer media side, in other words, our Web advertising revenue streams, along with the business to business broadcasting. And that's part of the power of this announcement, because as we believe these Nasdaq 100 companies get used to using this tool, they'll want to use it throughout their organization on a daily basis. Mark: I'm sorry, don't you figure there are at least several dozen 30-something Web-meisters who are thinking what you're thinking and do what you do? It's important to remember that on the Internet being an aggregator is part of the success. So we provide the ability to handle a large audience and deliver large amounts of traffic to an event. That is also an important part of the mix and really one of the things that differentiates us from the other companies out there. Mark: Okay, Mr. Wagner, I hope do you make a lot of money, I find your stuff interesting and useful. Thank you very much. Mark: I want you to be able to make money at it. Thank you. Mark: That was Todd Wagner, CEO at broadcast.com.