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To: REW who wrote (11340)12/9/1998 5:17:00 PM
From: Norms  Read Replies (1) | Respond to of 44908
 
Coming from an advertising background, I think they should always pack an ad card with every order to stay forefront in the customers mind. It really doesn't cost a lot to keep in front of your customer.

The card that MusicBoulevard has is titled Artist Connections. It goes on to mention famous names in the music industry - Aaron Copland, Leonard Bernstein, Stephen Sondheim, Madonna and Lenny Kravitz and how they are connected. Sort of a trivia thing. Very cool and then they use a tag line - We connect you to the music.

Any thoughts?



To: REW who wrote (11340)12/9/1998 6:33:00 PM
From: JWC  Respond to of 44908
 
>>I don't think so. They might not think they need it since we have the card to draw the customer back. <<

They could use the stuffer for customers to give to friends and relatives... Jeff