To: DaveMG who wrote (19456 ) 12/9/1998 8:51:00 PM From: SKIP PAUL Respond to of 152472
12-10-98 Mobile phone, effective vehicle for text-based information By Nam In-soo Staff reporter Mobile phones, initially designed for voice communications, are now increasingly being used as a vehicle for receiving text-based information, including the latest news, stocks and game results, industry analysts said. In order to capitalize on the trend, the nation's five mobile phone operators are providing subscribers with various kinds of text-based information services, or so-called "short message services," they said. Of the five, the three personal communications services (PCS) carriers? KT Freetel, LG Telecom and Hansol PCS? have been particularly aggressive in promoting their services. KT Freetel, which has about 2.24 million subscribers, has recently started a new service that allows users to access a variety of text information through their handsets. It differs from other carriers' services in that it offers a menu on the handset display panel from which users can search for information they need as if they were "surfing" PC communications services. Traditionally, such services have been one-way, meaning that mobile carriers conveyed a variety of text-based information to subscribers' handsets. KT Freetel said its subscribers will be able to gain access to a wide range of information, including news, stock, foreign exchange, traffic situation, weather and game results. Users can also send electronic mail to the Internet and PC communications through their handsets, the company said. According to company officials, access to the new service rose from 2.62 million cases in October to 6.72 million cases in November. They said KT Freetel earned a total of 300 million won, including 100 million won from the new service, in the text-based information services last month. "A mobile phones is no longer a simple means of communicating with other people. More people are getting necessary information from their handsets," a KT Freetel official said. Hansol PCS and LG Telecom also offer text-based information services to their subscribers. Company officials said about 10 percent of their respective subscribers currently use short message services.