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Technology Stocks : SkyMall (SKYM) -- Ignore unavailable to you. Want to Upgrade?


To: dog76 who wrote (36)12/10/1998 8:51:00 AM
From: WISDOM MILES  Read Replies (1) | Respond to of 987
 
SKYM fair market value

1.in last 9 month of 1998, SKYM revenue $40.5million, so the most conservative number for 1998 is (4qtr./3qtr.)x$40.5million=$54million

2.Market Guide DATA for the sector PRICE/SALES ratio=3.41
3.SKYM has outstanding shares 8.51milion

SKYM=3.41x($54million/8.51million)=$21

SKYM $21 is the fair market value!
it seems a little too higher compared with yesterday's closing price $5, but If we consider SKYM was $10 in Dec.,1996 on its IPO and the
unique business advantage and INTERNET FULL CATALOG, it's no surprise SKYM will adjust it to its fair market value sooner or later .

Best Luck!
Wisdom