To: TigerPaw who wrote (84711 ) 12/10/1998 3:46:00 PM From: Mohan Marette Read Replies (1) | Respond to of 176387
Dataquest says Online shopping to register $2 billion this holiday season.GartnerGroup's Dataquest Says Online Shopping on Pace to Register More than $2 Billion This Holiday Season San Jose, Calif., December 9, 1998—This holiday season has been a merry one for companies selling products on the Internet, as worldwide online retailing is projected to reach $2.35 billion for the 1998 holiday season, according to Dataquest Inc., a unit of Gartner Group, Inc. (NYSE: IT). Dataquest analysts said online shopping is growing as consumers realize the Internet allows them the ability to save time and money, and find a wide selection of various products in one place. It also appears that security is no longer a primary concern for shoppers. "Shoppers have seemingly gotten past the major security issues, especially with the major credit card players getting heavily into ad campaigns which implies their approval of online shopping with credit cards," said Allen Weiner, director and chief industry analyst for Dataquest's Internet and Enterprise Strategies Worldwide and Digital Commerce Worldwide programs. "Some shopping portals have also guaranteed the security of credit card usage on their sites, adding to consumer confidence." Many retailers are just now learning how to exploit the Web as a channel, and the learning process will lead to even better shopping sites in the future that provide a broader selection and more intuitive surfing. Mr. Weiner said some Portal sites such as Yahoo! have made holiday shopping on the Web fun, safe, and fast. "Yahoo! is one Portal site that provides a huge taxonomy of products and a central checkout stand that truly allows a consumer to let his or her fingers do the walking," Mr. Weiner said. "Some Portals tend to be more vendor oriented as opposed to category centric, forcing a consumer to spend many extra minutes looking for every box of chocolate on the Internet, making price and feature comparisons more difficult." This holiday season also marks the dawn of the "shopping bot" which greatly assists the Web cybershopper in comparing prices. "The limitations with these shopping bots is in the breadth of categories and merchants whose sites they search; in future years, it's safe to say that these bots will be more robust, especially those who are acquired by the major Portal players," Mr. Weiner said. Additional information on online shipping is available in the Dataquest Perspective titled "The Web Shopping Trip: Are We There Yet?" This report examines the current state of online retailing and separates the hype from the reality of online shopping. This report is produced by Dataquest's Digital Commerce Worldwide program. 800-419-DATA, or 408-468-8009.