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To: David C. Burns who wrote (1041)12/15/1998 11:27:00 PM
From: porcupine --''''>  Respond to of 1722
 
GM strike cost more than 36,000 loyal customers-study

By Michael Ellis
DETROIT, Dec 9 (Reuters) - Summer strikes at General Motors
Corp. cost the world's largest automaker more than
36,000 customers and nearly $1.1 billion in revenues in the
three months from July through September, according to a study
released on Wednesday.
GM customers, who rank as the most loyal in the industry,
opted for vehicles from Ford Motor Co. and other
automakers when GM dealers were unable to supply their favored
car or truck because of the strikes.
"Customers wanted to buy, but couldn't," said Karen
Piurkowski, director of loyalty for The Polk Company, which
named GM the winner in manufacturer loyalty for its annual
loyalty awards on Wednesday.
"Not only did GM experience the immediate loss of revenue
for one-time sales, but they will also experience a larger
long-term loss -- the loss of customers for life, estimated to
be 10 times greater than the loss of a single sale."
GM scored the highest customer loyalty in the industry,
with 67.54 percent of GM owners opting for another GM product
when they purchased a new vehicle in the 1998 model year, which
finished at the end of September.
Ford placed a close second with 65.30 percent of its
customers returning and Toyota Motor Co. <7203.T> was a distant
third at 51.88 percent, trailed by Chrysler Corp. at 49.40
percent. Chrysler completed its merger with Daimler-Benz to
create DaimlerChrysler AG in November.
GM's customer loyalty, fueled partly by its Loyalty First
coupons offering rebates of $500 to $1,000 to tens of millions
of GM owners, propelled its customer loyalty to more than 70
percent in the from October 1997 to June 1998.
But the strikes, which crippled production in June and
July, and the end of the Loyalty First program caused customer
loyalty to plummet to 58.7 percent in the July to September
period, Polk said.
Separately, GM dealerships ran full-page advertisements in
the Detroit Free-Press and Detroit News newspapers critical of
GM's plans to switch control of hundreds of millions of dollars
of advertising funds allotted to dealer groups.
"Such news is extremely disturbing," said the ads, which
asked for a sit-down meeting with GM Chairman Jack Smith to
discuss the issue.
"The proper mix of national and local advertising has been
a potent combination for General Motors and its dealer network
for several decades - to suddenly curtail one component of that
powerful program is to deprive the local customer of
information that applies specifically to his or her market or
buying need," said the ads, which identified the dealer group
as the "General Motors Dealers Coalition."
A GM spokeswoman said the automaker has never heard of the
coalition, and it has been receiving positive feedback on its
advertising program, which it will announce at a later date.
"Dealers have had significant input in the new marketing
plan," said GM spokeswoman Donna Fontana.
"We obviously have the same view with our dealers than
local marketing is crucial."
The industry trade publication Automotive News reported on
Monday that GM's 750 dealer marketing groups would lose control
of nearly $500 million in funds under the plan to transfer it
to five newly-named regional GM directors. GM earlier this year
restructured its North American marketing organization and its
dealer support structure.



To: David C. Burns who wrote (1041)12/15/1998 11:36:00 PM
From: porcupine --''''>  Respond to of 1722
 
S&P may cut Hughes Electronics Corp ratings

(Press release provided by Standard & Poor's)
NEW YORK, Dec 9 - Standard & Poor's today placed its
ratings on Hughes Electronics Corp. and subsidiary, PanAmSat
Corp. on CreditWatch with negative implications (see list
below).
The CreditWatch listings reflect Standard & Poor's
expectation that capital spending over the next year will be
substantially higher that previously assumed, causing
significant erosion in Hughes' liquidity and resulting in a
more aggressive capital structure.
Higher investment is being driven, in part, by the need
for risk-mitigation at PanAmSat, to protect against operating
problems of the type that occurred over the past year, coupled
with the unit's aggressive fleet expansion plan.
Increased capital expenditures also reflect the significant
growth opportunities that exist across Hughes' business lines,
particularly in broad-band systems and direct-to-home
broadcasting.
Standard & Poor's will meet with management in early 1999
to review the company's investment and funding plans.
Standard & Poor's continues to view Hughes and PanAmSat as
a single economic entity, given the close operational ties
between them.
The linkage was underscored by Hughes' acquisition of an
additional 9.5% interest in PanAmSat earlier this year for $850
million, thereby increasing its ownership stake to 81%.
Hughes' and PanAmSat's corporate credit ratings are
expected to remain the same.
The ratings on Hughes and PanAmSat will continue to assume
majority ownership by both entities' ultimate parent, General
Motors Corp. (single-'A'/Negative/'A-1').
In the wake of General Motors' divestiture of other
nonautomotive businesses in recent years, Standard & Poor's
considers Hughes/PanAmSat to be a nonstrategic investment for
General Motors.
However, uncertainties regarding General Motors ultimate
intentions are unlikely to be resolved over the near term,
Standard & Poor's said. -- CreditWire
RATINGS PLACED ON CREDITWATCH WITH NEGATIVE IMPLICATIONS
Rating
Hughes Electronics Corp.
Corporate credit rating A-/A-2
Senior secured debt A-
Commercial paper A-2
PanAmSat Corp.
Corporate credit rating A-/A-2
Senior unsecured debt A-
Bank loan rating A-
Commercial paper A-2