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To: Bill Harmond who wrote (29677)	12/12/1998 12:11:00 PM
From: Glenn D. Rudolph	Respond to of 164684

Reel.com Matches Lowest Prices Online and Guarantees Best Selection, Security, Privacy and Service; Holiday Shoppers Are Worry Free with Reel.com's 5-Point Guarantee EMERYVILLE, Calif.--(BUSINESS WIRE)--Dec. 11, 1998--Reel.com (http://www.reel.com), the leading online movie store, and subsidiary of Hollywood Entertainment, Corp. (Nasdaq:HLYW), today announced the official unveiling of the Reel.com 5-Point Guarantee. The company insures the lowest prices on the Internet while guaranteeing the best quality, selection, security, privacy, and service available on any online movie store. "Our goal is absolute customer satisfaction," comments Julie Wainwright, chief executive officer of Reel.com. "The 5-Point Guarantee illustrates how we stand behind our commitment to easy, convenient, and safe shopping at Reel.com -- 24 hours a day, seven days a week. We invite holiday shoppers to rely on us this holiday season." Price Reel.com guarantees the lowest prices of any online movie reseller on any VHS, laserdisc, or DVD title available for purchase. If a Reel.com customer finds a movie at a lower price anywhere online within seven days of their Reel.com purchase, the company will match the price and refund the difference. Quality Reel.com guarantees quality. If a movie purchased at Reel.com does not meet a customer's quality standards, they can return it for their money back. Selection Reel.com has the largest selection of movies, including DVDs, available for purchase anywhere. If customers find another online site offering to sell a movie that is not available from Reel.com, then Reel.com will find that movie for 10% less or it's free. Security and Privacy Reel.com guarantees a secure online shopping experience. Privacy and protection are top priorities. Service Reel.com guarantees a 30-day unconditional return policy, and a 24-hour response time. Customer service representatives are available by e-mail and toll-free telephone for your convenience. About Reel.com, Inc. Reel.com (http://www.reel.com and AOL Keyword: REEL) is the leading Internet-based movie store offering over 100,000 VHS and 2,300 DVD titles for sale. Reel.com also features proprietary editorial content to help customers select movies. The staff of writers for the site includes film school graduates, video store veterans, screenwriters, and scores of other film experts. Reel.com's current Internet partners include Excite, @Home Network, Chicago Sun Times, E! Online, Film.com, Turner Home Entertainment, TV Guide Entertainment Network, and Yahoo! Reel.com is a subsidiary of Hollywood Entertainment, Corp. (Nasdaq:HLYW), dba Hollywood Video, the second largest video store chain in the United States, with over 1,100 stores in 42 states. --30--jh/sf* jar/sf CONTACT: Reel.com, Inc. Pamela Coddington, 510/549-3333 ext. 221 pamelac@reel.com