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To: Money Maker (MM) who wrote (27160)12/12/1998 10:33:00 PM
From: FawnVu  Read Replies (2) | Respond to of 119973
 
SEEK..Here is another interesting article about SEEK..FV

Online focus

DECEMBER 09, 1998

In the battle of the portals, Infoseek (SEEK) plans
to throw down the gauntlet December 14, with its
upcoming preview of the 'GO Network'(go.com).

In June of 1998, Disney, with some of the
strongest franchises and brands in the world, made
a move to strengthen its Internet presence. The
company took a 43 percent stake in the search
engine Infoseek, with options that could give
Disney majority control at a later date. As part of
the negotiations, both companies planned to
establish a new Internet site to be named 'GO
Network'.

Based in Sunnyvale, California, Infoseek , together
with Walt Disney's Online division, set out to
recreate itself as a premier portal company, and
Wall Street had expected no less from the
entertainment giant. With the marketing muscle and
its host of popular Internet sites that include
ABC.com, ESPN.com, Disney stands to make
quite an impact from the get-go.

A host of rivals will be waiting for go.com's entry
into the portal site arena, including Yahoo!
(YHOO), Excite (XCIT), Lycos (LCOS), and
Microsoft (MSFT). With the recent merger of
America Online (AOL) and Netscape (NSCP),
this duo may be the front runner with an almost
50% market share of eyeballs online.

Not to be outdone, Yahoo! is largely believed to
be the strongest pure Internet portal company with
its main street brand recognition. They too enjoy
just under a 50% market share.

While Disney and Infoseek, separately control less
than half the market share of their rivals,combining
the two establishes them as the third highest
trafficked site on Internet say industry analysts.
But perhaps Infoseek's most valuable asset may lie
in its share price. While other portal companies
have enjoyed terrific gains on Wall Street over the
last year, Infoseek has largely been left behind.

Much of the apathy may be attributed to the
company's lack of news to spark investors'
interest. December 14, all that might change as
investors looking for the next Internet play see
Infoseek's share price as attractive when
compared to its rivals. What's more, Disney plans
to roll out an aggressive advertising campaign that
will include television and radio, to begin by year end.

With such a competitive landscape developing
amongst Internet portal companies, smaller search
sites are bound to entertain merger and acquisition
deals of their own. Particularly Lycos and Excite,
both of whom have been the subject of much
speculation since June.

On Wall Street, the portal mania has been
somewhat abated. With the addition of the GO
Network, things should get interesting. Now may
be a good time to give this one a look.