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Strategies & Market Trends : Buffettology -- Ignore unavailable to you. Want to Upgrade?

To: James Clarke who wrote (681)	12/13/1998 1:37:00 PM
From: Tomato	Read Replies (1) \| Respond to of 4691

I never understood why Nike fit WEB's criteria, since the shoe business seems to me to be very fickle. What happens if the next big sports heroes sign endorsement contracts with a rival shoe maker and Nike loses its cache? What if Tiger Woods' career goes down the tube and people lose interest in Jordan? Can anyone say people will be wearing Nike shoes in 10 years with the same conviction that they can say people will be drinking a lot of Coke in 10 years? A bad CEO can't screw up Coke very much but a bad CEO can screw up Nike, I think.