To: TLindt who wrote (1924 ) 12/14/1998 2:15:00 AM From: AugustWest Read Replies (1) | Respond to of 2882
as fast as they can print up the articles......On-Line Gift Shopping Triples This Year December 14, 1998 SAN JOSE, Calif./PASADENA, Calif.--(BUSINESS WIRE) via NewsEdge Corporation -- Dec. 11, 1998--Interim results from an ongoing survey sponsored by World Research (www.survey.com) and EarthLink (www.earthlink.net) reflect that 69.3 percent of Internet users surveyed have already used or plan to use the Internet this year, compared to only 21.1 percent last year. On average, these respondents expect to spend $316.00 online this year versus an average of $157.00 last year. Only 4.7 percent of the respondents reported that they had finished their holiday shopping and 45 percent had not yet started. With only two weeks left for holiday shopping, shoppers are realizing they're running out of time, which is one reason that online shopping has shown such a tremendous increase since last year. But that's just one reason. The top three reasons people are shopping on the Internet this year: Over 80 percent said no crowds. 75 percent said they can shop day or night, and over 70 percent said they don't have to wait in lines or deal with traffic and parking problems. Product availability and selection fell far below on the list. Convenience is obviously a driving force. "These preliminary results show that e-commerce is coming of age and Internet users are embracing online shopping," said Gregory Harmon, Director of Research at World Research, Inc. "We look forward to tracking this survey throughout the holiday season." This survey was developed as a partnership between EarthLink Network and World Research to better understand consumer online shopping habits. There were 1,887 participants as of December 8, 1998 when the data was tabulated. The survey will be maintained through the end of the holiday season, and can be found at www.survey.com/holshopsur.html or at themall.earthlink.net . World Research, Inc., owner of the Internet domains "survey.com" and "CyberPoll.com," provides both traditional and leading-edge market research to many of the high tech industry's most successful and influential companies. The firm's clients include Silicon Graphics (SGI), Netscape Communications (NSCP), Sun Microsystems (SUNW), Symantec (SYMC), EarthLink (ELNK), CMP Media (CMPX), Cisco Systems (CSCO) and Canon Computer Systems. For more detailed results of this survey, contact Katherine Chalmers at 408/979-8230 or email chalmers@survey.com or visit the company's web site at survey.com . EarthLink is the world's largest independent Internet service provider. Through its unified EarthLink Sprint Internet access service, the company makes the Internet relevant and productive to hundreds of thousands of individuals and businesses every day. Headquartered in Pasadena, EarthLink provides a full range of innovative access and hosting solutions to thousands of communities internationally from more than 1,700 points of presence. EarthLink and Sprint Corporation (NYSE:FON) have formed a broad business relationship to create an Internet service with the potential to reach millions of new customers. Sprint is a global communications company and one of the world's largest carriers of Internet traffic. Information about EarthLink and EarthLink Sprint services is available by calling 800/395-8425 and through EarthLink's Web site at www.earthlink.net. CONTACT: World Research | Katherine Chalmers, 408/979-8230 | chalmers@survey.com [Copyright 1998, Business Wire]