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Non-Tech : E4L, Inc. (NYSE: ETV) -- Ignore unavailable to you. Want to Upgrade?

To: John WES who wrote (828)	12/14/1998 11:21:00 AM
From: out_of_the_loop	Respond to of 1080

I have not seen a mom ad on TV yet. I have only seen one E4L TV ad. My personal opinion is that since they did not use a celebrity, the most important thing to hawk would be just how low the prices are: THEY SHOULD SPECIFICALLLY mention the "more than money back guarantee" and possibly also the haggle zone. I did not notice either, and, since those are very distinguishing features of the site, I cannot rate these ads as anything more than "just average" in effectiveness.

To: John WES who wrote (828)	12/14/1998 11:22:00 AM
From: Terry Jackson	Read Replies (1) \| Respond to of 1080

These questions were posted on Yahoo. They concern me, too. Anyone on this thread have any better answers than a smart aleck's response on Yahoo? <<1. Why does the website for e4l.com no longer connect? The error message refers one to Netmarket. 2. Why does the profile of NM in Yahoo not include an Investor Relations phone or email number? Does anyone know if they have an IR? 3 I just received my free stay at a hotel certificate. Nowhere in the whole package is National Media mentioned, why not? Only Netmarket and Cendant are mentioned. 4. Why is the stock price dropping this morning? Could it have anything to do with the absence of answers to the above questions? >>