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Non-Tech : E4L, Inc. (NYSE: ETV) -- Ignore unavailable to you. Want to Upgrade?

To: Marty who wrote (837)	12/14/1998 12:36:00 PM
From: John WES	Read Replies (1) \| Respond to of 1080

Marty-I think they are working on that. Something is going on-Lehman has just begun. I outsource my judgment to him because his business knowlege is unquestionalby sound and has been proven.

To: Marty who wrote (837)	12/14/1998 12:48:00 PM
From: out_of_the_loop	Respond to of 1080

The difference is that big money buys into profits. Fund managers do not care if NM is listed on the site if they see cash in NM coffers. That may be what it takes to get this moving a lot. But it will. The important thing about sustaining a stock price is the constant demand of NEW buyers. I certainly agree that NM could do more to promote itself in this internet venture and I personally agree that it would be good for the stock price *in both the long and short term* because the movers in the internet field are being defined this year. It is best to make a name early as the leader. But, since it is a truly multifaceted business plan, this is but a cog in the wheel. They just want the wheel to turn steadily. As to your analogy, some of the most successful low overhead restaurants are able to do quite well by word of mouth. While it is not the preference of people who bought in higher than the present price, the officers are servicing the long term interests of the company with issues they apparently see as more pressing than the daily stock price. *These are important issues now, though, and I hope they realize it, as the e-commerce groundwork is being set.* Some of the technical issues with the site are, in my opinion, very important, because if people like where they go initially, they are reluctant to go elsewhere(inertia rules). If they truly do not like it because it is difficult to negotiate or crashes, they are out of there in a flash because there is so much choice out there.