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To: VLAD who wrote (16938)12/15/1998 8:06:00 AM
From: EyeDrMike  Read Replies (2) | Respond to of 23519
 
Muse is Number One Impotence Treatment in Canada; Becomes Market Leader in Less Than Six Weeks

BusinessWire, Tuesday, December 15, 1998 at 07:49

MOUNTAIN VIEW, Calif. and TORONTO, Ontario--(BW HealthWire)--Dec.
15, 1998--Canada's newest approved treatment for erectile dysfunction,
MUSE(R) (alprostadil), has captured 73.4 per cent of all new
prescriptions written in that category by family physicians, according
to data from IMS, a company that monitors prescription sales in the
pharmaceutical industry. It has taken the drug less than six weeks to
become the Canadian market leader.
"It's safe and patients are happy with the results," said Dr.
Dominic Li, a family physician in Toronto and a Diplomat on the
American Board of Internal Medicine. "I think other physicians are
embracing it as a treatment option for the same reasons. It's also
more pleasant to use compared to other treatments on the Canadian
market."
The treatment market for erectile dysfunction (ED) in Canada has
grown significantly since the approval of MUSE. Overall prescriptions
written in the category have increased by 60 per cent since the drug's
availability, primarily as a result of GPs entering the treatment
arena. More than 10,000 prescriptions have already been written for
MUSE. MUSE has been popular with urologists, capturing 61.2 percent of
new prescriptions written, and surging ahead of all other treatments.
"There's no doubt, the single best benefit of MUSE is that it
does not increase cardiovascular risk for patients," said Dr.
Christian Fortin, a cardiologist from St. Lambert, Quebec. Safety
continues to be one of the key issues in ED treatments, and in
particular for those physicians who have patients on certain heart
medications or are at other cardiac risk.