To: Steven Messina,L.M.T. who wrote (28230 ) 12/15/1998 11:13:00 AM From: Big Blue Respond to of 119973
12/15 07:44 MovieFone, Inc. Announces Dramatic Increase in Usage and Expansion of <MOFN.O> MovieFone, Inc. Announces Dramatic Increase in Usage and Expansion of Its Relationships With Nation's Top Theater Chains NEW YORK--(BUSINESS WIRE)--Dec. 15, 1998-- As Customer Demand for Electronic Movie Listings and Ticketing Surges Loews Cineplex, United Artists, and AMC Entertainment Expand Relationships, Add Phone and Internet Ticketing for 1,000 New Screens MovieFone, Inc. (Nasdaq NM: MOFN), the nation's largest movie listing and ticketing service, today announced that it will report record usage of its services, and that it has inked new, expanded relationships with three of the country's top theater chains. The company announced that usage of the MovieFone telephone service and its online sister service Movielink.com is expected to be up 30%, to 110 million user sessions for the year, representing over 250 million moviegoers, or nearly 20% of all U.S. moviegoers in 1998. Simultaneously, the company announced that Loews Cineplex Entertainment (NYSE: LCP), United Artists Theatre Circuit, and AMC Entertainment Inc. (AMEX: AEN) have each signed agreements to increase the depth of their relationships with MovieFone both on the phone and the Web. As a result of these expanded partnerships, the number of screens for which MovieFone sells tickets on the phone and Web (Teleticketing) will increase by 1,000 screens -- or 40%. With the addition of these new screens, Teleticketing will now be available for approximately 60% of all movie screens in the top five movie cities (New York, Los Angeles, Boston, Chicago, and San Francisco) and 25% of all movie screens in the 34 major cities served by MovieFone. Moviegoers and Theater Chains Embrace Technology "This strong increase in usage of our services shows that today's moviegoers, especially the younger generation that accounts for the majority of movie admissions, are moving away from traditional movie information sources and are demanding instant access to listings and tickets," said Andrew R. Jarecki, CEO of MovieFone, Inc. "Our expanded relationships with the country's top theater chains show that the industry is embracing new technology as it responds to the needs of its patrons." Michael P. Norris, Executive Vice President of Loews Cineplex United States, said: "We are very pleased to expand our longstanding relationship with MovieFone to provide easier access to our listings and tickets through the phone and the Internet nationwide. MovieFone is a forward-thinking partner of LCE, combining marketing expertise and unparalleled technological solutions. The result is the most customer-friendly and convenient information and ticketing service for our moviegoers." Teleticketing and Marketing Alliances In addition to bringing Teleticketing to 1,000 new screens in 19 major cities, the new relationships with these theater chains also provide additional marketing and cross-promotional services to enhance moviegoers' access to movie listings: -- MovieFone will provide theater-specific three-digit Express Codes so that moviegoers loyal to a particular theater may have instant access to listings and tickets for that theater. -- In many cases, theaters will replace their own individual phone lines with local numbers provided by MovieFone to eliminate busy signals and enhance customer service. -- MovieFone will provide an electronic backbone through which the chains will be able to offer information and tickets via their own Web sites. -- MovieFone will promote these chains and their special events (e.g. new theater openings) through advertising on MovieFone and Movielink.com and through its national network of media partners (newspapers, radio stations, etc.). -- The theater chains will promote MovieFone and Movielink.com in their theaters. MovieFone, Inc. through its MovieFone interactive telephone service (e.g. 777-FILM) and its online sister service Movielink.com, is the largest movie listing guide and ticketing service in the country, providing millions of moviegoers each week with a complete, free directory of movies, showtimes, theater locations, and the ability to purchase tickets. The company, which is celebrating its 10th anniversary this year, has received over 325 million calls and logged over 40 million online users. The company's services cover more than 15,500 movie screens in 38 cities around the country, which account for over 65% of national movie attendance. MovieFone, Inc. (Nasdaq NM: MOFN) is a public company with offices in New York and Los Angeles. --30--bh/ny* CONTACT: Laurie Rubenstein, TSI Communications (Public Relations) 212/320-2227 or