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To: Reginald Middleton who wrote (22163)	12/15/1998 8:28:00 PM
From: Keith Hankin	Read Replies (1) \| Respond to of 24154

And they would lose that suit if they can not show what they want benefits the consumer in lieu of only the companies that failed to come up with the idea. What if a competitor comes up with a radio that provides some benefit over the one bundled with the car, such as the fact that it is cheaper, or that it has a better quality or more powerful amp, or that it includes a built-in equalizer? The consumer would lose out if the radio was forcibly bundled because they could not get the options available from competitors. Besides, even if another company came up with the idea, they would not be able to execute it, since the car manufacturer has control over the design specs for the car, so the radio manufacturers could not implement this integration solution on their own even if they wanted to.