(COMTEX) B: THE INTERNET MALL 'FOR THE RICH AND FAMOUS' OPENS
B: THE INTERNET MALL 'FOR THE RICH AND FAMOUS' OPENS
PALM BEACH, Fla., Dec. 16 /PRNewswire/ -- Safe Technologies
International, Inc., (OTC Bulletin Board: SFAD) announced today that
Internet Commerce, Inc., one of SFAD's wholly owned subsidiaries had
opened IN CyberMall.com, "The Mall for the Rich and Famous."
Brad Tolley, V.P. of Investor Relations announced "IN CyberMall.com has
opened Phase I of its mall, in order to be part of the 1998 first
Holiday season where Internet sales are expected to claim a much larger
share of shoppers' dollars, than ever before.
"IN CyberMall.com hopes to fill the need in the marketplace, where none
of the other Internet malls have concentrated before, promoting and
selling exclusively upmarket products. IN CyberMall.com presents a
sophisticated shopping environment which has been designed to appeal to
the merchant retailer who has, up to the present, not been willing to
turn their product representation over to existing malls.
"One of the most unique features of the mall, which is expected to
attract a great deal of worldwide interest is the section called
'Famous Shopping Streets', i.e. Worth Avenue, Palm Beach; Rodeo Drive,
Beverly Hills; Fifth Avenue, Madison Avenue, New York; Bond Street,
London; Rue du Faubourg Saint Honore, Paris; Via Condotti, Rome, etc.
This section opened with Worth Avenue in Palm Beach, FL and Fifth
Avenue in New York, world class shopping streets. The Worth Ave. and
Fifth Ave., streets are presented graphically with photography, maps,
and a merchant directory. Stores on these streets are being contacted
to ascertain their interest in being graphically represented on their
street in the mall with their own exterior store front, product
photography and option for virtual tours of their premises. Stores
having existing web sites will be offered the opportunity to have their
site linked in for a monthly fee. The Famous Shopping Streets section
will continually be expanded with new streets being added and new
participating stores."
The mall includes topics and subjects of interest to the "rich and
famous", i.e. society news, fashion shows, social calendar events,
stock market quotes, and a number of investment news and financial
hyperlinks. Also, Included on the site is a Prize Box, where browsers
may drop their name, address, telephone number, etc., and hope to win a
prize donated by one of the mall tenants at a monthly drawing. Mr.
Tolley noted "we are going after the affluent and busy Internet user
who does not have time nor desire to 'surf the net.' We intend to be
his/her one stop shopping bookmark on the net."
The most expensive purchase displayed on the site is a Palm Beach
estate, advertised for $14,000,000 in a Christmas Banner. A graphic,
showing the house cascading out of a Christmas stocking with copy
reading, "The Ultimate Christmas Gift for the Woman who has
Everything", takes one to an interactive web site where the mansion is
presented with location maps, photos, and a "netmercial" showing Palm
Beach's blue Atlantic Ocean, Worth Avenue, resplendent with Christmas
tree, the mansion's interior principal rooms, main salon, dining room,
and estate grounds, all with voice description of the home's features
and Christmas music background.
Mr. Tolley noted that "Phase II is under construction right now, and
will contain the IN CyberMall.com Department Store where IN
CyberMall.com will make its' own direct sales of select upmarket
products. We pushed to open, with various features yet to be
implemented. We have been getting tens of thousands of hits a day for
the last two weeks, with just a sneak preview page of the mall being
visible. We were not able to complete the IN CyberMall.com Department
Store and the retailers' products which we will be representing for
opening. With no formal announcement or publicity, we put the site up
and within 30 minutes, we had received 7 email forms from people in the
US, Canada, and one from Sweden, who had filled out the prize box on
the site. From the individual comments made on those emails, it appears
that IN CyberMall.com has hit the mark. IN CyberMall.com will
continually be expanded and improved."
Safe Technologies International, Inc., based in Palm Beach,
Florida, is a multi-faceted company with multiple areas of
concentrations: Internet, Technology, and Heath Care/Wellness.
Forward-Looking Statements: Except for the historical information
contained herein, this news release may contain forward-looking
statements within the meaning of Section 27A of the Securities Act of
l934, as amended, that may involve risks and uncertainties, including
those relating to the availability of suitable financial resources, the
availability of management, unproven market for SFAD's products and
services as well as other risks detailed from time to time in the
Company's SEC reports, including reports on Form 10KSB for the year
ended November, 1997 and Form 10-QSB for the quarter ended September
30, 1998.
SOURCE Safe Technologies International, Inc.
-0- 12/16/98 /CONTACT: Brad Tolley, VP -
Investor Relations of Safe Technologies International, 561-832-2700, or
investor.relations@safetechnologies.com/
/Web site: safetechnologies.com (SFAD)
CO: Safe Technologies International, Inc. ST: Florida IN: MLM CPR
SU: PDT
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