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Technology Stocks : MODA Modacad (Nasdaq: IBUY) -- Ignore unavailable to you. Want to Upgrade?

To: Ted W. who wrote (389)	12/16/1998 12:15:00 PM
From: Janice Shell	Respond to of 409

I find it--the company, that is--puzzling. They claim to have technology that's revolutionary, or at least a considerable improvement on prior art. And that technology is real, and it appears that it works as described in the relevant patents. (If you want to read them, go to uspto.gov and do a search for ModaCAD. The caps count: Modacad will get you nothing. The new patent hasn't yet been databased.) In the descriptions, what's required of the operator using the software seems to me quite complicated and potentially quite time-consuming. But I'm not a techie; sometimes it takes longer to describe a thing than to do it. If the rendering process is laborious, then it's probably expensive: time is money. With reference to the tools it developed for the fashion design industry, the company says: The Company is also exploring the feasibility of developing a line of less sophisticated, lower-priced "pro-sumer" software products that would be marketed and sold through a VAR channel. The adaptation of ModaCAD's professional design and rendering tools into "pro-sumer" applications are being designed to appeal to smaller industrial designers and retailers that would otherwise find the Company's products cost prohibitive. This suggests to me that it's not feasible to incorporate all of the features of the original MODA technology in mass-market software. At the various websites, and in press releases, there's much talk about "3-D" effects, but when I've run the demos I haven't seen any of this. Am I missing something?