DEC 15 DIDAX INC. Joins 'Prince of Egypt' Grand Opening Celebration With Multimedia Web Promotion on crosswalk.com
Soundtrack Sampling, Celebrity Chat With MovieGuide's Ted Baehr, Direct Online Retailing Benefit from Highly-Promoted DreamWorks/SKG Movie Premiere
CHANTILLY, Va., Dec. 15 /PRNewswire/ -- DIDAX INC. (Nasdaq: AMEN - news), creator of the award-winning crosswalk.com Web site
(http://www.crosswalk.com), has teamed up with Christian movie critic Dr. Ted Baehr to launch a multimedia promotion on crosswalk.com featuring DreamWorks/SKG's animated feature film, ''Prince of Egypt''. The film, which details the Biblical account of Moses and his call from God to lead the Israelites out of Egypt, premieres Friday after months of nationwide publicity and widespread support within the Christian community for its scriptural integrity.
The crosswalk.com promotion (http://shopping.crosswalk.com/princeofegypt.htm) leverages multiple aspects of the award-winning Web site. Dr. Ted Baehr, radio host and author of the acclaimed MovieGuide reviews, will provide an in-depth review of the film, host an online ''Prince of Egypt'' chat event at crosswalk.com on December 17, and promote the site and event via his radio program.
RealAudio sampling of songs from the three soundtrack CDs -- including artists such as Whitney Houston and Jars of Clay -- will link directly to online purchasing pages at the crosswalk.com Music Store. Reader polls, links to the official ''Prince of Egypt'' site, chat room giveaways, and additional purchasing opportunities for movie-related books and merchandise will all provide site visitors with reasons to return to the site throughout the three- week promotion.
''This is a two-thumbs-up opportunity for the online Christian community,'' William Parker, CEO and president of DIDAX, said. ''Prince of Egypt is a great example of the combined entertainment quality and business opportunity possible when Hollywood focuses on the values of Christian and conservative consumers. Our audience will see this movie in droves, and we applaud DreamWorks/SKG for their focus on scriptural soundness.''
''Prince of Egypt takes animated movies to a new level and will be one of the most entertaining and theologically sound masterpieces of all time,'' said Dr. Baehr. ''I give it my highest ratings, both technically and morally, for the magnificent art, music, and story and I look forward to chatting with crosswalk.com's audience about it on the 17th.''
Crosswalk.com™ is an online Christian community portal offering free Web access filtering and a full-Web filtered search engine plus a growing range of channels, resources and services that cover the spectrum of life within a Christian context. With a focus on ''information for Christians, not just Christian information'', site visitors and members can now tap into new channels targeting music, personal finance, and careers (in beta version), lifestyle channels focusing on issues for men and women, and services ranging from online shopping and family-friendly movie reviews to games, chat, forums, local events, news, free email and more.
DIDAX INC. is primarily known as the creator of crosswalk.com™ (www.crosswalk.com), the 1997 Christian Web Site of the Year. The Company generates revenues through the sale of sponsorships and advertising; the online retailing of Christian and family-friendly products manufactured or developed by others (music, books, apparel, gifts, etc.); commissions and referral fees from co-marketing relationships; memberships in affinity marketing programs (affording participants price discounts and other benefits of group purchasing power); and to a lesser extent, the continuing provision of technology services to Christian organizations (including Promise Keepers, Christianity Today, and World Vision).
Safe Harbor -- This press release includes forward-looking statements that involve risks and uncertainties, including, but not limited to, product delivery, the management of growth, market acceptance of certain products and other risks. These forward-looking statements are made in reliance on the ''safe harbor'' provisions of the Private Securities Litigation Reform Act of 1995. For further information about these factors that could affect DIDAX's future results, please see the Company's filings with the Securities and Exchange Commission. Prospective investors are cautioned that forward-looking statements are not guarantees of performance. Actual results may differ materially from management expectations. Copies of these filings are available upon request from DIDAX investor relations.
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