To: BlueFox who wrote (17052 ) 12/19/1998 8:17:00 AM From: Brady B. Read Replies (1) | Respond to of 18444
Fellow Posters, while pondering the time I have lost over the past year due to ZULU and after reading through some of the past days posts, I sat down with the intent of categorizing the statements made by ZULU/ESVS in all of their PR's of the past year. I found, after going through the first PR, that this venture (categorizing the statements) is going to take a lot of room. I have decided therefore, to take the PR's one at a time and one per post. Notice that I have not characterized any statement as an outright lie. From Post 11403 by SI_Bobz_PartyTime (http://messages.yahoo.com/bbs?action=m&board=yahoo.e6.10.4687257&topicid=0m2&msgid=75fllf$1rm$1@m2.yahoo.com ) >>> Are all promises fulfilled overnight, particularly when you're discussing a company in a rebuilding and in a building mode that is combining many entities into one. <<< Category 1: Things that are possible but have not materialized (in ZULU format) as of December 19, 1998, that I know of.zulumedia.com a) The new company will leap-frog the current capabilities of Internet advertising firms by utilizing "beyond-the-banner" advertising technology that delivers movie-quality Internet ads to each end user. b) In addition, the new venture will offer CD-ROM advertising and other forms of interactive advertising as well as e-commerce technology to build back-end transactions systems. c) "This acquisition is a significant step forward in establishing our three-pronged business model," said Ronald I. Meatchem, chairman of ZULU. "Combining our current Internet advertising technology with SOFTBANK Interactive Marketing's outstanding sales infrastructure, technology-based marketing solutions and proprietary ad network will solidify ZULU's plans to become the number one provider of Internet advertising and marketing solutions." d) said Caroline Vanderlip, CEO, SOFTBANK Interactive Marketing." This new venture combines SOFTBANK Interactive Marketing's ability to deliver effective, online marketing campaigns to meet the demands of advertisers with ZULU's advertising technology leadership." e) EchoMEDIA's interactive advertising software, Sesame-Ad (and While-You-Wait), for the first time allows advertisers to realize the full potential of the Web as an advertising medium. The software enables advertisers to run multimedia, Beyond The Banner (BTB), commercials on the Web -- elements of the same commercials that are used on television, with all the drama, color, sound and impact. Web advertising messages are no longer confined to static banner ads. Based on connection speed, browser type and plug-ins, the software automatically delivers the most effective ad creative to each end user. No impression is missed due to lack of a plug-in or slow connection speeds. Sesame-Ad (and While-You-Wait) seamlessly deliver the advertisers' message to all viewers. Category 2 Good things gone (Paradise Lost) (What a lot of investors based their investment on) (etc.). In other words, "What we have lost (due to mismanagement or monetary problems (IMO)) over the last year."zulumedia.com a) EchoMEDIA's customers include AltaVista, Bellcore, Daytimer Technologies, Kodak, Prodigy, Symantec, United Airlines and USA Today. b) SOFTBANK Interactive Marketing, Inc. (www.simweb.com) is a market leader in interactive media sales, representing many of the world's most prestigious Web sites, and providing both media clients and advertisers with results-oriented interactive marketing solutions. Through a portfolio of its branded Foundation Buy sites and ad network, the company provides the largest single source of Web impressions in the world. c) SOFTBANK Interactive Marketing's clients are a select, prestigious group of Web sites, including: Telia's Alta Vista mirror site; Carling Net; CricInfo; Hotmail; MapQuest; Intellicast; Netscape; NewsClassifieds; OzEmail; Playboy; WBS; and ZDNet and more than 50 Web site affiliates in The SOFTBANKNetwork. d) SOFTBANK Interactive Marketing maintains offices in Atlanta; Boston; Chicago; Dallas; Los Angeles; San Francisco; London; Melbourne and Sydney. Category 3 Statements that ended up being misleading to ME. a) I intend to go back through the PR's and combine all of these statements in one post. However, those statements that were blatantly misleading to me, will be included as I continue this series of posts. Please note that some of the statements made in the PR's may appear to be misleading. They may yet materialize and have substance (however doubtful IMO). I will leave those out as I won't feel comfortable categorizing them until this puppy is dead and in the ground. __________________ PS: If you want to see something totally unprofessional and a reflection on how they do things at ZULU/ESVS, copy the above PR from the link given and paste it to a word processor with grammar check and spell-check (I used WORD 97). It took me thirty minutes just to put the spaces in the right place. bb More later.