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Technology Stocks : CheckFree Holdings Corp. (CKFR), the next Dell, Intel? -- Ignore unavailable to you. Want to Upgrade?

To: Benny Baga who wrote (763)12/17/1998 4:30:00 PM
From: TLindt  Read Replies (2) | Respond to of 20297
 
>>>What are the disadvantages of CheckFree branding on a portal?

None....If the integrion owners had some guts, they'd position integrion itself to be a portal...not unlike how NetScape launched; Yahoo, Excite, InfoSeek & Lycos. Watch E-Trade on this one, they are taking a service and backfilling a community portal.



To: Benny Baga who wrote (763)12/17/1998 4:44:00 PM
From: JB  Read Replies (2) | Respond to of 20297
 
To brand or not to brand?

The downside is the cost for advertising, the money might be better spent elsewhere. Does the customer really care they are using CKFR. Is .10 cents of revenue worth $5.00 to advertise (AMZN strategy) The second negative is if you brand with Yahoo, other portals might chose a competitor. If you stay in the background you are a partner not a competitor.


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