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To: Justin Banks who wrote (22209)	12/18/1998 7:17:00 AM
From: Reginald Middleton	Respond to of 24154

<I always thought that you'd said that the only way to be really successful was to pursue the mass market, and that the niche players were doomed to ambiguity.> I never said that. I am not a vegan either. I like fruit and green vegetables, but I crave my flesh as much as the next carnivore as well. The only way to be successful in attacking the mass market is to have a succesful cash flow stream and customer base to grow off of. Conquering a niche market and expanding it is the most practical way. Notice that the local grocer would be a niche player, but his business would expand to that of a mass market if McDonald's failed to satisfy the needs of the market once they took over.