NEWS: : BDE:Amex with "Multipath" movies on DVD Express. . .Real cool.
DVD EXPRESS to Distribute Brilliant Digital Entertainment's Multipath Movie Webisodes and CD-ROM Episodes
LOS ANGELES--(BUSINESS WIRE)--Dec. 21, 1998--
Unique Internet Marketing Model Uses Brilliant Proprietary
Technology and Content
Multipath Technology/Content Also to be Displayed at Intel's
www.mediadome.com
Brilliant Digital Entertainment, Inc. (AMEX:BDE;http://www.multipathmovies.com), a leading interactive entertainment content and tools developer, today announced an agreement with DVD EXPRESS (http://www.dvdexpress.com), the largest online video retailer, selling both DVD movies and DVD-ROM, to sell Multipath Movie Webisodes and CD-ROM episodes pursuant to a revenue sharing agreement, according to Kevin Bermeister, President of BDE.
Brilliant also announced today that its Multipath technology and content will be displayed on the Mediadome site at mediadome.com. Brilliant Digital's Multipath Movie products will be featured on the Mediadome home page as a showcase technology. Mediadome is owned and operated by the Intel Corporation (NASDAQ:INTC).
Brilliant Digital's 3-D, digitally animated interactive entertainment products, which are based on licensed properties such as Ace Ventura, Popeye, Xena, and The Choose Your Own Nightmare Series as well as internally developed titles, Cyberswine and Gravity Angels, will be offered for sale and trial on a new DVD EXPRESS home entertainment content site launching in January. Viewers will be able to view trial Webisodes, order Brilliant Digital Multipath Movie CD-ROMs (shipped by mail) and purchase, download and view shorter-duration Multipath Movie Webisodes directly from that web site, without a CD-ROM.
Brilliant and DVD EXPRESS will also co-produce the first promotional content using Brilliant's proprietary 3-D rendering software tool-set and technology for exclusive use by DVD EXPRESS. Brilliant Digital's Digital Projector(TM), the proprietary software that enables Multipath Movie and Webisode viewing, will be provided free of charge from the DVD EXPRESS web site.
Michael Dubelko, president of DVD EXPRESS, said, "We are pleased to team with Brilliant and be among the first to introduce their Mutlipath Movies and cutting-edge interactive products to our customers and web site visitors. Brilliant's innovative technology brings an exciting new dimension to the computer entertainment experience which is sure to facilitate sales and leave our audience asking for more."
Kevin Bermeister, President of Brilliant Digital, commented, "DVD EXPRESS represents an important new distribution and promotional partner that will further extend visibility and customer access for our 3-D animated, digital interactive products. The relationship also allows BDE to display the benefits of our Multipath technology for advertising and promotion on the Internet. Importantly, home page positioning on Mediadome will also provide significant exposure to our products." About DVD EXPRESS:
Hollywood-based DVD EXPRESS is recognized as the largest online video retailer. Located at www.dvdexpress.com, the web site environment offers shoppers over 2,800 DVD movies and DVD-ROM software at up to 40% off. DVD EXPRESS specializes in fast turnaround by stocking and shipping DVD titles directly from their Hollywood warehouse. In addition to online retail, the site offers customers a robust online community with entertaining DVD-related editorial content, contests and promotions. DVD EXPRESS can be found online through its extensive partnerships and advertising deals with the AOL Network, AOL.com, Compu Serve, Infoseek, NBC's Videoseeker, Compaq, MSN, Gateway, and Alta Vista.
About Brilliant Digital Entertainment:
Brilliant Digital Entertainment is the production studio responsible for creating MultiPath Movies, a new generation of digital entertainment to be distributed over the Internet, on CD-ROM, as television programming and for home video. Multipath Movies utilize proprietary, technologically advanced software tools to produce three-dimensional, digitally animated stories, each with multiple user-influenced plot alternatives or paths, that lead to a variety of distinct conclusions. Brilliant Digital Entertainment (http://www.bde3d.com) has formed strategic alliances with Packard Bell NEC, CompuServe and British Telecom to distribute its Multipath Movies over the Internet's World Wide Web and has acquired the exclusive worldwide interactive rights to Bantam Doubleday Dell Books for Young Readers for the Choose Your Own Adventure series of interactive books. Brilliant has also signed content license agreement with DC Comics, Morgan Creek Productions, King Features and Universal Studios. The company is headquartered in Los Angeles, CA with offices in Bondi Junction and Double Bay, Australia and Middlesex, England.
Information about Forward Looking Statements
Statements in this news release that relate to future plans, financial results or projections, events or performance are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Act of 1934, as amended. Actual results may differ materially due to a variety of factors. Brilliant's ability to co-produce and complete the first promotional content for the DVD Express web site in January 1999 is subject to a number of factors and risks including the company's ability to complete scripting and production of the content and to successfully complete quality assurance testing. Information about certain additional factors is contained in the company's most recently filed Form 10-KSB report and 10-QSB report and are available from Brilliant Digital Entertainment's Investor Relations department and may be obtained by calling or writing to our investor relations company, Jaffoni & Collins at 212-835-8500 or bde@jcir.com.
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CONTACT: Brilliant Digital Entertainment, Inc.
Kevin Bermeister, President
Michael F. Ozen, Chief Financial Officer
818/615-1500 or info@bde3d.com
or
Jaffoni & Collins Incorporated
David Collins
212/835-8500 or bde@jcir.com
or
Contact:
Dan Wool
mPRm/KillerApp
323/933-3399 or dwool@mprm.com
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