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To: Daniel Schuh who wrote (22227)12/18/1998 1:58:00 PM
From: Charles Hughes  Respond to of 24154
 
>>> it seems that piece is itself a Microsoft plant, as many of Berst's columns are. Too complicated for me to figure out.

The column does indeed *seem* to be a MSFT plant. I think that to get away with that these days, MSFT being so far down this bad road, they may have to abase themselves in their own covert PR to get credibility. There is another possibility, though.

"In order to jump-start the cycle, Microsoft
started creating products itself. No good
mouse? Microsoft built one. Not enough
applications? Microsoft made them."

Complete crap, of course. At one point MSFT would check to see if you had a non-MSFT mouse installed by looking for the "Microsoft" copyright string in it. Anything else, the MSFT OS would then refuse to run. The competitors had to retaliate by putting ID strings in their mouse ROMS that lied to the system and said the mouse was a MSFT mouse, to be allowed to function. This kind of nonsense went on until everyone else but Logitech was wiped out. Then, of course, MSFT made it easier, once they had 90% of the market, (and wanted to preserve one competitor for cover?)

However, there is another possibility. Columnists like Berst have been sucking up to MSFT so long that they have a career problem now that the MSFT story has completely fallen apart. They have no credibility left as journalists. So a column like this, half criticism, half apologia, can be an attempt to bridge what they used to say with what they are going to have to seque to in the future. Seen this before, many times.

Chaz