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Biotech / Medical : IMAT - ultrafast tomography for coronary artery disease -- Ignore unavailable to you. Want to Upgrade?

To: rairden who wrote (2790)	12/21/1998 1:45:00 AM
From: Bruce Rozenblit	Read Replies (1) \| Respond to of 3725

Looks like I woke everyone up. At least we've had something interesting to talk about for a couple of days. You would think they would put detailed information like this on the web site. I would imagine that the marketing experts are probably against it-too technical for us investor types to grasp. This isn't about selling basketball shoes or chic fashion. If you have a super high tech product, then show it off. It is possible to explain complicated technical matters in easy to understand terms. I wrote a book on electronic circuit design for lay people to design their own stereo amplifiers. Guess what? I've got readers building amps of their own design who never came close to an engineering degree let alone understand simple algebra. It can be done.

To: rairden who wrote (2790)	12/21/1998 8:16:00 AM
From: Brian Moloney	Read Replies (2) \| Respond to of 3725

John (and everybody else), I was at a medical meeting in NYC this past weekend. One of the talks was entitled new ways to evaluate chest pain in the ER. The speaker was the director of emergency services at SUNY. EBCT was not mentioned so I asked him his opinion during the Q&A session. First, he had no idea what EBCT was. I had to shout out from the audience that it was Ultrafast Catscan. He had heard of that but had no clue what it was or how it worked. This was a doctor in a big-time teaching program. Interesting, the other doctors on the podium did not bail him out. They were also clueless. Clearly there is still a lot of marketing to be done. Whose job is this? Yours? GEs? I was truly shocked at the absence of familiarity...