To: killybegs who wrote (4125 ) 12/19/1998 4:19:00 PM From: Alan Cassaro Read Replies (1) | Respond to
The upside potential is tempered by the INDIVIDUAL INVESTOR statement that this a "bad" stock. Hey, I use my old empty bulk Ampex Grandmaster tape cartons for my old tax returns. The closet is full of them. I have always loved the logo. ItÕs why it was my first stock investment a couple of years ago when I started investing in the market. Of course, the price was cheap then, although it was still 3 times where we are now. (Never mind that). The best brand Names should and do convey a message, and for some odd reason, the name ÒAMPEXÓ tells me a lot. However, plenty of companies register in advance all the possible domain names that they might >>eventually<< use , just to prevent others from using them. I donÕt think it means something is on the immediate horizon in our case, so that wonÕt fool me into buying more. That seems like one of BramsonÕs subtle tricks (which heÕs a master at- give the shareholders a tiny ray of hope- and then WHAM, the price goes lower-again). At any rate, none of these new names strike me as being very dynamic, nor do they excite the usual Pavlovian juices as the original logo does ÒAmpexÓ. They could give any hack pop writer a couple of bucks, and IÕm sure that person could come up with something more interesting. (Hey, thatÕs what I do.) Look at some of the great logos and names of the past: Coca Cola (Coke), Pepsi, Sun Records, Motown, Napalm, Elvis, Beatles, Hootie and the Blowfish, Conway Twitty (Real name, Harold Jenkins), Pez, BUBBA, Honest Abe, Old Hickory, SPAM, the Juice, Terminator, Zen, Christmas. Names, by design or accident, can describe the product, and create an image in a personÕs mind. ÒZIP DiscÓ. Good words sound like what theyÕre describing. Worms. Snakes. Blues, Hillbilly, Corkscrew, BOP. Wood. Water, Kotex, or to be even more target specific, Tampax ÒHigh TechÓ (ÒAmpexÓ sounds high tech, certainly more so than IBM, which just makes me want to go to the bathroomThe new domain names sound like something a computer geek would dream up.I dunno. They oughta have a contest or something: ÒWin a visit to the Redwood National Park by coming up with a domain name for AMPEXÓ Remember the diet pill, AYDS.....Well, that one had to go. How can you compete with a disease?
