Here is some interesting information about the company.
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Executive Summary
The Company's line of existing and proposed software products are targeted toward those individuals and businesses that are looking to perform relatively sophisticated tasks relating to the raising of capital or the evaluation of potential investments. The Company has successfully delivered two multi-media interactive software products to market: CapScape and Private Placement Master.
CapScape is an interactive, multi-media software program that allows the user to complete a draft of a Form 1-A offering document. The Form 1-A can be adapted by the user to a variety of purposes. It can, with few modifications, be converted into an S series offering draft document, an extensive business plan, a loan application document or a draft private placement memorandum. CapScape does not eliminate the need for legal consultation. It does reduce the cost of authoring such a document dramatically. We estimate that the total cost for completing a Form 1-A (total is defined as having a document ready for submission to the Securities and Exchange Commission) with CapScape will be no more than $25,000 including legal and accounting costs.
CapScape is designed for both the professional and lay person. The software provides sixty-two minutes of video presentation that explains the steps required to complete the Form 1-A, as well as an explanation of general investment terms, policies and procedures associated with preparing a company to make an offering of its shares, and the importance of disclosure. Reviews of CapScape in magazines such as the Economist, have been strongly positive.
Private Placement Master ("PPM") is the second software product introduced by the Company. PPM is an interactive multi-media software program that allows a user to complete a draft private placement memorandum for offerings governed by Regulation D of the Securities and Exchange Act of 1933. PPM will permit a user to draft either a Regulation D 504, 505 or 506 offering memorandum. The software contains approximately sixty minutes of video guidance on the differing aspects of offerings permissible under Regulation D, as well as guidance on the authoring process.
CapScape and PPM will be jointly marketed with Financial Resource Group ("FRG"), a marketing and advisory partner with Inc. Magazine, as part of a Corporate Liquidity Kit in the Fall of 1998. The choice of FRG is a good one because the target retail group for both CapScape and Private Placement Master are small to medium business and corporations, the same retail target for Inc Magazine and its subsidiaries.
CapScape and Private Placement Master are "niche" products, designed for a specific segment of software consumers. The Company targeted this group primarily because there was little, if any, competition for market share. The design process for both products also allowed the Company to assemble a team of software designers and planners who were intimately familiar with investment and finance concepts. This knowledge base was instrumental in preparing the design team to develop a mass retail market investment software: Personal Market Analyst ("PMA").
Personal Market Analyst ("PMA") will be the first mass market software developed by the Company. PMA's function and cost ($89.00 suggested retail price) will, in the Company's opinion, strike a chord with consumers seeking assistance in understanding how to properly evaluate potential investments. PMA will teach the user how to read a financial statement, 10K's and 10Q's. It will tutor the user in the concepts of investing as well as provide the user with formulas and ratios, as well as an extensive data base on 6,000 publicly traded companies. More than sixty minutes of video, and accompanying text will help the user understand the basic and the more complicated ideas of investing in easy to understand segments.
In addition to the product lines described, the Company has plans for an additional three software products to be developed and brought to market in the next eighteen months, all concerned with investing and personal finance.
Recent acquisitions of several companies has created a corporate presence in the electronic publishing and internet information resource area. The Company is expanding an existing market in medical and legal publishing fields and creating online information retrieval systems for legal statutes and medical information and regulatory updates. The diversification is an attempt to extend the revenue base into several areas. The acquisitions, to date, are either break even or profitable operations.
Marketing efforts for all three products are under the direction of Dr. Harold "Hal" Clark, former President of IngramMicro and a nationally and internationally respected figure in software marketing. Dr. Clark is a special advisor to the Board of Directors, and he has played a significant role is advising the Company on software content, packaging and technical support. He is directing the Company's efforts to establish joint marketing partnerships and placement of the Company's product line with major national and global software distributors. Under Dr. Clark's direction, the Company has signed joint marketing agreements with both FRG and the parent group of Inc. Magazine. All copies of Personal Market Analyst will be marketed under the Inc. banner, and special editions of PMA will be co-marketed with Inc. Magazine to targeted market groups, such as the recently announced deal with Lockheed Georgia Employee Federal Credit Union ("LGEFCU"). Dr. Clark's strategy is to create a three pronged marketing approach: the marketing of special editions of PMA either alone or bundled with other software, saturation of the retail marketplace via distribution through major wholesalers such as IngramMicro and Techdata, and the marketing of special "load on" editions of PMA with hardware manufacturers.
The only major expenditures facing the Company in the next twelve months concerns adding to personnel. The Company is in the process of hiring a projected thirty to forty technical support staff.
Private Securities Litigation Reform Act of 1995 provides a ''safe harbor'' for forward-looking statements. Certain information included in this Press Release (as well as information in oral statements or other written statements made or to be made by Ben Ezra, Weinstein and Company, Inc.) contain statements that are forward looking, such as statements relating to the future anticipated direction of the software industry, plans for future expansion, various business development activities, planned capital expenditures, future funding sources, anticipated sales growth and potential contracts.
Such forward-looking information involves important risks and uncertainties that could significantly affect anticipated results in the future, and accordingly, such results may differ from those expressed in any toward-looking statements made by or on behalf of Ben Ezra, Weinstein and Company, Inc.
These risks and uncertainties include, but are not limited to, those relating to development and expansion activities, dependence on existing management, financing activities, domestic and global economic conditions, changes in federal or state laws, and market competition factors.
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