sgde.....just bot shares of this co. saw it in the following "old" news release. Banta ceo will be on powerlunch and will probably mention sgde. pe of 5!!!!
The Sportsman's Guide Joins With Banta Digital to Extend and Expand InternetPresence
Relationship Results in Automated Process to Quickly Post Whole Catalogs and
Other Offers Onto Its Web Site
SOUTH ST. PAUL, Minn., Dec. 22 /PRNewswire/ -- The Sportsman's Guide, Inc. (Nasdaq: SGDE) today announced that it has entered into a business relationship with Banta Digital Group, a division of Banta Corporation (NYSE: BN), to automate the re-purposing of its printed catalog pages for publication on its web site, sportsmansguide.com. The relationship will result in The Sportsman's Guide being able to now place whole catalogs onto its web site for the first time. What used to take weeks for individual product offers will now take just two days for entire catalogs.
Earlier this year, The Sportsman's Guide began using Banta Digital's product, Image-Sitter(TM), to streamline the catalog development and production process. The Company took advantage of Image-Sitter's advanced capabilities whereby Banta's preparation of the digital pre-press, required for printing the catalogs, would automatically and seamlessly flow into web site offerings. Banta Digital has developed a unique solution that pairs Image-Sitter with its e-commerce solution, ECHOES(TM).
In the past, The Sportsman's Guide used a manual process to post content to its web site, with each page needing to be re-keyed with graphics and images converted one at a time to web language. With this new system, ECHOES automatically queries the Image-Sitter database which houses the print catalog page content. Content tagged for the web site will be automatically converted to HTML and JPEG formats for immediate posting to the Internet.
"Today's announcement means that The Sportsman's Guide will fully integrate its catalog and its web site," commented Gary Olen, the Company's Chairman and Chief Executive Officer. "Our presence on the web will look and feel like the unique and "fun to read" catalogs that we have been publishing for over two decades. Additionally, we recognize that the Internet is an important part of the future of retailing. That's why today we advertise ourselves as both a Catalog and Internet Company with the goal of motivating our current and new customers to order directly off the web, thereby dramatically reducing our advertising costs by not having to produce and mail as many catalogs."
Olen noted that the Company's current web site will be expanding in February, reflecting the full implementation of today's announcement. "We are very pleased to report that our Internet presence has now been generating one and one-half to two percent of our sales since being established in April. Now, fully integrated, and offering the full product line that our millions of customers have come to expect, we are ready to realize the full benefit of our Internet presence. And, unlike other Internet companies, we have the infrastructure and order fulfillment capabilities already in place from our catalog operation. We also are working on a strategy to partner with other Internet companies, offering our sophisticated fulfillment services." Preston Walklet, the President of Banta Digital Group, stated, "We are delighted to be involved with The Sportsman's Guide in helping create one of the most integrated and efficient Internet sites. The combination of our content management expertise and their retailing experience makes for a powerful team and a dynamic Internet presence."
Banta Digital Group is one of the nation's leading providers of advanced digital solutions for catalogs, books, packaging and commercial work. Services include digital prepress, digital photography, customized digital printing, digital content management, web site development and e-commerce. Banta Digital Group is a division of Banta Corporation, a technology leader in printing and digital imaging.
The Sportsman's Guide is a Catalog and Internet Company of value priced outdoor gear and general merchandise, with a special emphasis on hunting, shooting, camping and hiking. In addition to its Internet presence, the Company annually distributes more than 70 million catalogs resulting in sales to over one million customers.
SOURCE
CO: Sportsman's Guide; Banta Digital Group; Banta Corporation
ST: Minnesota
IN: LEI MLM REA
SU:
12/22/98 12:22 EST prnewswire.com
The Sportsman's Guide Listed on Informational Internet Retailing Web Site
Corporate Information Available Online to Those Interested in Internet
"E-tailers"
SOUTH ST. PAUL, Minn., Dec. 23 /PRNewswire/ -- The Sportsman's Guide, Inc. (Nasdaq: SGDE) announced today that it has been included in a Web site designed to provide research and corporate information about publicly traded companies that "have implemented electronic commerce sites to allow for the latest trend in retail known as e-tailing." The free informational Web site, located at e-tail.org , offers information about the companies to analysts, brokers and investors.
The Sportsman's Guide is a Catalog and Internet Company of value priced outdoor gear and general merchandise, with a special emphasis on hunting, shooting, camping and hiking. In addition to its Internet presence, located at sportsmansguide.com , the Company annually distributes more than 70 million catalogs resulting in sales to over one million customers.
SOURCE The Sportsman's Guide
CO: Sportsman's Guide
ST: Minnesota
IN: LEI MLM REA
SU:
12/23/98 09:30 EST prnewswire.com |
