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To: JEFF K who wrote (37897)12/21/1998 8:06:00 AM
From: BillyG  Read Replies (1) | Respond to of 50808
 
Divx 'Fan Sites' Raise Suspicion
(12/20/98, 11:02 a.m. ET)
By Andy Patrizio, TechWeb

On the Web, Circuit City's Digital Video Express (Divx)
has been the object of almost as much scorn as last
year's Communications Decency Act, and several Divx
"fan sites" aren't helping to improve its image.

Divx is the pay-per-view version of DVD developed
by Circuit City and a Los Angeles entertainment-law
firm. Introduced nationally in October, Divx has drawn
anger from DVD owners, who accuse Circuit City of
deliberately creating confusion in the market just as
DVD is taking off.

Those who express positive opinions about Divx on
Internet newsgroups or message boards are often
shouted down or "flamed," in online parlance.

While satisfied customers of Divx have proven few and
far between on the Web, in recent weeks some pro-Divx
sites have appeared. But their content has raised
suspicion. For example, Absolute Divx, a site on
GeoCities, is far more polished than the typical GeoCities
member site.

Absolute Divx has sharp graphics, neatly formatted text,
and Java code on every page. Its message reads, in part:
"Individuals who have never used the system -- indeed, in
many cases not even seen the system in person -- have
joined the bandwagon of misinformation aimed at
surrounding Divx in an aura of negativity."

The site doesn't provide any information about the
owner; nor is there an e-mail address to contact him or
her. The webmaster did admit in an e-mail that he/she
lives in Richmond, Va., where Circuit City and Divx are
based, but denied working for either company.

Even more suspect was ProDivx.Com, which was shut
down. The site was filled with slick graphics and text that
sounded much like marketing material, such as "Divx is a
giant leap forward in home-entertainment concepts."
Some of the pages were copied from Divx.com's own
site. Like Absolute Divx, it had no contact address or the
name of the site operator. The Internic registry listed a
Hotmail address to contact the site owner.

The webmaster took the site down suddenly on
Thursday, notifying visitors that "to position this site
where I would like it ... I would need to quit my job and
do this full time. My wife would never let me ... ha ha."

ProDivx.Com was registered to a group called the
ProDivx Association, located just a few miles from
Circuit City's headquarters. Calls to the number listed in
the Internic registry went to a home answering machine
that didn't identify the individual or a ProDivx
Association. No calls to that number were returned.

This doesn't fly with Bill Hunt, webmaster of The Digital
Bits, a DVD fan site that pulls in 800,000 hits every
month. "Clearly, [the site's webmaster has] a day job and
that day job is for Circuit City or Divx," Hunt said.

Divx denies any involvement with these sites. "No one is
authorized to engage in any Internet banter and no one is
authorized to start a Web page," said Josh Dare, a
spokesman for Divx. "Individual employees are not
permitted to communicate in the newsgroups."

But there is no doubt Divx could use positive reviews,
and the Internet is one of the fastest ways to do that.
"You can count on one hand the number of independent
positive reviews of Divx in print, online, and on
television," said Steve Tannehill, webmaster of The DVD
Resource Page "That cannot be good to the bottom line,
especially during Divx's critical first holiday-sales
season."

Circuit City said it will disclose Divx sales figures on Jan.
7 at the Consumer Electronics Show in Las Vegas.
techweb.com