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Non-Tech : Sunglass Hut RAYS- Will it ever breakout? -- Ignore unavailable to you. Want to Upgrade?

To: Gary105 who wrote (914)	12/24/1998 10:39:00 PM
From: Brian R.	Read Replies (1) \| Respond to of 971

Gary, I, too, follow RAYS as a seasonal play. At the same time, I am concerned that they are missing the web market with its potential for low-overhead sales into cities that are not home to RAYS retail outlets. Their mall-based strategy is okay (in fact, it is very important for impulse-market dominance), but they are missing a significant growth opportunity. Try this (I just did): Visit some of the top search sites (Excite, Altavista, Lycos) and type in the word "sunglasses". You'll see a number of sites on the first screen; but, you won't see Sunglass Hut. As the nation's leading retail outlet, one might expect them to design their web pages in such a way that they appear in the top frequency listings on the key search engines. Are they there? No. Did they at least tie a banner ad into the keyword sunglasses? No. Clueless. Merry Christmas, BrianR