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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Annette who wrote (21320)	12/21/1998 11:15:00 AM
From: Moonray	Read Replies (2) \| Respond to of 213173

Formal Announcement: Best Buy Drops Price On Apple's iMac Reuters - 09:52 a.m. Dec 21, 1998 Eastern SAN FRANCISCO (Reuters) - Best Buy Computer Inc. said it dropped the price of Apple Computer Inc.'s iMac computer to $1,099, from its original price of $1,299. A spokesman for the Eden Prairie, Minn.-based computer retail chain declined to comment on why Best Buy dropped the prices of the iMac, which was initially flying off the shelves when it was launched by Apple in August. Best Buy, which has 300 locations in the United States became an Apple retailer in October. Prior to that, Apple's major national computer retail distributor was CompUSA Inc. . A spokeswoman for the Cupertino, Calif.-based Apple said that Apple's estimated retail price for the iMac remains $1,299, but that the reseller prices are not determined by Apple. ''It's up to the individual reseller,'' said Tami Begasse, an Apple spokeswoman. Other retailers are looking at lowering their price as well. CNET's news.com, an Internet-based technology news site, reported that one executive with another nationwide Apple reseller said his company was getting tons of calls from customers wanting a $999 iMac, but that he had not heard anything official from Apple. The iMac is a unique and easy-to-use Macintosh in turquoise and ice-colored translucent plastic, targeted to consumers. A salesman at CompuTown in downtown San Francisco said that CompuTown was still selling its iMacs at $1,299 and a salesman at a CompUSA Inc. store in San Francisco also said its iMacs were priced at $1,299. One salesman said that Best Buy was selling below cost at $1,099. The computers are now easier to find than at the time of launch. Three retailers checked had plenty of iMacs in stock. Copyright 1998 Reuters Limited. All rights reserved. Republication and redistribution of Reuters content is expressly prohibited without the prior written consent of Reuters. Reuters shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon. o~~~ O