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Non-Tech : MILLIONAIRE. COM........( MLRE ) -- Ignore unavailable to you. Want to Upgrade?

To: Kimberly Lee who wrote (386)	12/21/1998 12:04:00 PM
From: american dreamer	Respond to of 2664

MLRE is exciting because it is about Bentleys and rich stuff. That always excites the market and people get crazy. The problem is it represents such a small percentage of the market, and there is so much competition for that segment, it will not be easy to live up to the hype. Their headquarters are in a rich community but a very small one. Hilton Head Island only has about 25,000 full time residents and many of them are tourist support people. The rich go to HHI to play golf and the women love to shop in the outlet malls but the economic base to support a rich mans auction house does not exist. They do not even have a Jaguar dealer within 100 miles and the art gallery's are nothing special. You are dealing with a home based business, a one issue publication and, in my opinion a location which cannot compare to any of the major metro areas like NY SF LA etc etc. RDIM on the other hand has a product line that is targeted at the masses. With $30 Million in existing income being acquired, this is the one that makes sense. Just remember, AMZN sells books not Bentleys.