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Non-Tech : MILLIONAIRE. COM........( MLRE ) -- Ignore unavailable to you. Want to Upgrade?

To: Kevin McKenzie who wrote (421)	12/21/1998 5:35:00 PM
From: american dreamer	Read Replies (1) \| Respond to of 2664

I am not a good chess player but know my way around the market. I am listening to the RDIM conference call. This is a VERY REAL company. On the other hand, Millionaire.com does not have the kind of people, the size of market or the fundamental business plan that RDIM. In my book, RDIM is worth more than MLRE. Again, the MLRE claims to have acquired, has only put out one issue. To make the following claim "The company publishes Millionaire Magazine, a monthly glossy with a circulation of 55,000 whose readers cumulatively earn more than US$50 billion a year" and "illionaire.com also announced the acquisition of Millionaire Magazine, a lavishly produced advertiser supported ''coffee table'' publication focused on displaying upscale products and providing editorial content for the Millionaire lifestyle. The editorial department of the magazine is made up of a staff of twenty-three and is headed by Dan Gleason, former editor of the Robb Report. The readers of the magazine have, by far, the highest demographic profile available, with the gross income of the core audience alone exceeding $50,000,000,000. It has been further determined that over 75% of subscribers purchase luxury products and services on a monthly basis. The Magazine goes beyond single gender luxury lifestyle publications. With nearly 40% female readership, Millionaire is recognized as a quality and affluent styled magazine encompassing all of the luxury market. " makes it sound as if the magazine were established. They have only published one copy of it according to Barnes and Noble. Under those circumstances, it would be quite difficult to establish a demographic for the magazine except through pure assumption. By the way, according to Barnes and Noble, this magazine came out only last month. Wake up here. This is pure hype.... compared to RDIM it is a lot of very glamerous air.