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To: rupert1 who wrote (40716)	12/21/1998 8:16:00 PM
From: Elwood P. Dowd	Respond to of 97611

Monday December 21 7:33 PM ET Apple's iMac Top Retail Seller In November SAN FRANCISCO (Reuters) - Apple Computer Inc. (Nasdaq:AAPL - news)'s novel iMac computer was the top-selling personal computer in November at both U.S. computer retail stores and through mail-order, according to PC Data, a market research firm. The iMac accounted for 7.1 percent of all unit sales, and 8.2 percent of total retail revenues in the U.S. in November. Retail and mail-order, however, presents about 15 to 20 percent of the total computer market worldwide, PC Data said. PC Data, based in Reston, Va., said that the iMac's rankings have steadily improved, moving up from fourth place in August, to the third in September and second in October. This resulted in a doubling of Apple's overall market share, from 5 percent or below prior to August, to approximately 10 percent of the U.S. retail market, since the launch of the iMac in August. In November, the iMac lead but was closely followed by sales of Compaq Computer Corp (NYSE:CPQ - news)'s Presario 5150 with an Advanced Micro Devices K6-2 processor, and the Hewlett-Packard Co. (NYSE:HWP - news) Pavilion 6355, with an Intel Corp. (Nasdaq:INTC - news) Celeron processor, which was the number one PC under $1,000 in November. The average selling price of the iMac in November was $1,226, down slightly from its retail price of $1,299, which accounts for some price cutting or other product bundling by retailers. Some retailers are throwing in a printer or other peripherals with the purchase of an iMac. Last week, Best Buy Computer Inc., a computer retailer, said it had cut the price of the iMac to $1,099. Stephen Baker, PC Data's senior hardware analyst, said he did not believe the iMac would continue to lead through the month of December, due to price competition from other PCs.