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Technology Stocks : Open Market (OMKT) -- Ignore unavailable to you. Want to Upgrade?


To: David Montgomery who wrote (829)12/22/1998 12:47:00 PM
From: Ben Wong  Read Replies (1) | Respond to of 2004
 
Open Market to be featured in Investor's Digest.

December 22, 1998 09:41

Internet Commerce Race Is a Two-Tiered Playing Field
BOSTON--(BUSINESS WIRE)--Dec. 22, 1998--Jeff Bussgang, V.P. of Marketing for Open Market (NASDAQ:OMKT), in an exclusive interview with the Massachusetts Investor's Digest, explains how the Internet commerce playing field is two-tiered. While companies such as Microsoft (NASDAQ:MSFT), IBM (NYSE:IBM), and Broadvision (NASDAQ:BVSN) compete for customers only in the Enterprise market, Open Market competes in the Commerce Service Provider market as well.
The interview with Bussgang, which appears in the December issue of the Digest, describes how Open Market has positioned itself as the Internet commerce solution not only for individual corporations, (the Enterprise Market), but also as the Internet commerce backbone for companies such as ATT (NYSE:ATT), France Telecom, and Nippon. These large telecommunications firms, also know as Commerce Service Providers, utilize Open Market's software with their own multiple customers seeking E-commerce capabilities.

Open Market has penetrated several key markets by providing solutions to all of the top 10 commercial publishers, 11 of the world's top 14 national telephone companies, and six of the top 15 Internet domains referenced in the March 21, 1998 issue of The Economist. According to a recent survey by Dataquest, Open Market maintained market leadership with 30% share for 1997 Internet commerce software sales.

The Digest extends famed Boston money manager Peter Lynch's claim that the individual investor can be "one up" on Wall Street professionals by focusing on local companies. By profiling only Massachusetts based, publicly traded companies and initial public offerings, the Digest helps Beantown investors stay current on interesting investment ideas in "their backyard."

The Massachusetts Investor's Digest maintains an online version of the publication at its website www.massinvestor.com where surfers can view an exclusive online stock profile.