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To: Zbyte who wrote (13248)	12/22/1998 10:22:00 PM
From: Andrew H	Read Replies (1) \| Respond to of 44908

Interesting article on E-commerce, but don't take it too seriously. Consumers still wary of Internet shopping Last Update: 8:17 PM ET Dec 22, 1998 WEST LAFAYETTE, Ind. (UPI) -- A retail expert says holiday shopping on the Internet may triple this year, but it isn't making stores any less crowded. Purdue University professor Richard Feinberg says that even if Internet retailing reaches $4 billion nationally in 1998, it still is a drop in the bucket next to the year's $60 billion in catalog sales and the $2.3 trillion in merchandise sold in stores. "Consumers will not desert the thrills and spills of in-store retailing in great numbers despite the sometimes frantic shopping environment,'' he said. ''Consumers like to touch, feel and smell the products they purchase.'' Feinberg, who teaches consumer sciences and retailing, says Internet retailers with a strong brand image or presence, such as Amazon.com (AMZN) and CDnow (CDNW), will do best this season. He says catalog retailers with strong brand names, such as Lands' End (LE), also will find Internet shoppers seeking them out. Feinberg says consumers like the convenience of Internet shopping but are wary of purchasing products over the Internet. Retailers, however, are working to combat some of those fears by pointing out their security measures to on-line customers. He says anxious shoppers also find the information highway too slow: "They still enjoy shopping for the perfect gift and carrying it home that moment. Consumers don't like to wait for the product.''