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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Sam Scrutchins who wrote (21381)	12/23/1998 8:55:00 AM
From: Phillip C. Lee	Respond to of 213173

Sam, pre-market for AAPL: bid $38.75. I think AAPL's market share has been raised to 5%-10% of total pc sales mentioned by commentary. I certainly believe as long as Jobs is still in the position, AAPL will be getting better and better. Still think AAPL could reach $40 today. Phil

To: Sam Scrutchins who wrote (21381)	12/23/1998 9:18:00 AM
From: Eric Yang	Read Replies (1) \| Respond to of 213173

"with Herb Greenberg questioning the high PC sales (some profit warnings overnight from several companies in the hardware chain) and pointing out that BB was having trouble moving IMacs. He then said that BB was selling them for $999 which was flat wrong." Since when did Greenberg become an expert and analyst for the computer sector? BestBuy certainly has a lot of work cut out for it in improving iMac display and marketing. To outsiders like Greenberg whose contact with Apple and Macs is probably only at BestBuy, I can understand how he might perceive the situation as an indication of slow iMac sales. HOWEVER, I think those conclusions are seriously flawed. It doesn't jive with PC Data's survey reports. How did the iMac become the top selling PC if it is "not selling well"? Issues regarding BestBuy were discussed in this article posted 2 weeks ago. macevolution.com BestBuy's apparent less than stellar performance in selling the iMac is really a reflection of the lack of competency by sales staff there, and failure by the management to address the issue, rather than the inherent appeal of the iMac to the consumer. The fact is BestBuy was never expected to account for a big portion of the overall revenue this quarter in the first place. I expect the chain to account for just $20-30 million in iMac sales this quarter . Apple's revenue is expected to top $1.6 Billion (how much over $1.6 Bil is open to debate)this quarter, which means that sales from BestBuy is less than 2% of overall sales. Yet every time Greenberg comments on Apple he repeated use BestBuy as the basis of his argument. Why? I suspect it is because that's all that he is familiar associates with when it comes to Apple. I've heard some good things about Greenberg from others, but his recent "analysis" on iMac sales based on superficial observation of BestBuy reports will cause me to be much more cautious when reading his columns in the future. Eric