To: Elio Madama who wrote (994 ) 12/23/1998 12:12:00 PM From: Elio Madama Read Replies (2) | Respond to of 2648
I hope some of these buyers bought PMA. ====================================================================== PR NEWSWIRE) Large On-line Sales Expected in December Large On-line Sales Expected in December RESTON, Va., Dec. 23 /PRNewswire/ -- Shoppers in the U.S. purchased a significant amount of computer products this Christmas, according to a recent on-line poll conducted by PC Data. Nearly 71 percent of those currently on- line purchased computer products as gifts, and the most frequently purchased products were PC games and educational software. In keeping with the trend toward falling prices, shoppers expect to spend relatively modest amounts for these products. In December, 47.4 percent of people surveyed said they expect to spend under $100, 39.4 percent between $100 and $500, and only 13 percent anticipate spending more than $500. Although 75 percent of survey respondents said they expect to purchase PC products from stores, nearly 40 percent plan to do some shopping for these products on-line. The survey of 700 on-line individuals also indicated that 54 percent purchased non-PC products through the Web during the holidays. Of those that purchased on-line, nearly half bought music and books, while more than 20 percent purchased clothing, toys and movies on-line. "Not surprisingly, individuals with a household income above $80,000 and those who have owned PCs for 6+ years were more likely to shop on-line," said PC Data president Ann Stephens, "but nearly every group was strongly represented in on-line shopping. Men, women, computer novices, and those with years of experience all took part in a very large way. This has become main- stream." (For a complete text of the survey, please go to www.pcdata.com) Based in Reston, VA, PC Data has been providing point-of-sale data since 1991 and has become the only comprehensive source of software and hardware sales information. PC Data supplies sales information to more than 800 software and hardware firms, which account for nearly 95 percent of total computer industry sales. The company's latest is initiative include entering the European market and launching @PCData, an Internet monitoring service. SOURCE PC Data -0- 12/23/98 /CONTACT: Ann Stephens, President of PC Data, 703-435-1025, ext. 113/ /Web site: pcdata.com CO: PC Data ST: Virginia IN: CPR MLM SU: *** end of story ***